Senior Marketing Analytics Lead — Growth & Pipeline

Niche; United States; Remote; USD 94,000 - 117,000; Full time

Benefits offered by this job

Remote work

Health plan

Paid time off

Home office stipend

Parental leave

401(k)

Job summary

Niche is seeking a Senior Marketing Analyst to own how we measure and improve our marketing engine across B2B and B2C domains. This role embeds with marketing, growth, and lifecycle teams, translating data into actionable insights and clear next steps.

You will develop dashboards, define attribution, and partner with Marketing, CRM, and Product to ensure reliable measurement and impact across channels. Remote, full-time, US-focused.

Qualifications

• Bachelor’s degree in a relevant field; Master’s a plus.
• 5+ years in marketing analytics or related data function.
• Experience owning marketing measurement end-to-end with attribution.
• Hands-on with consumer acquisition data and paid media platforms.

Responsibilities

• Own B2B marketing & pipeine analytics to map demand to pipeline.
• Own B2C growth analytics: registration, attribution, and funnels.
• Develop leading indicators and dashboards for leadership.
• Partner with Data Eng to define event tracking and data models.
• Mentor analysts and communicate findings clearly to non-technical audiences.

Skills

SQL

Data Viz

Marketing analytics

Growth analytics

Mentorship

Communication

Business insight

Education

Bachelor's degree

Master's degree a plus

Tools

Marketo

Marketo Measure

Salesforce

GA4

Meta / Google Ads

Snowflake

dbt

Looker/Tableau

Job description

Niche is seeking a Senior Marketing Analyst to own how we measure and improve our marketing engine across B2B and B2C domains. This role embeds with marketing, growth, and lifecycle teams, translating data into actionable insights and clear next steps.

You will develop dashboards, define attribution, and partner with Marketing, CRM, and Product to ensure reliable measurement and impact across channels. Remote, full-time, US-focused.