Senior Marketing Analytics Lead — Remote & Impactful Growth

Niche; Arizona; Remote; USD 94,000 - 117,000; Full time

Benefits offered by this job

Remote work option

Flexible PTO

Job summary

Niche seeks a Senior Marketing Analyst to own and elevate how marketing analytics drive decision-making across B2B and B2C domains. You will partner with Marketing, Growth, Lifecycle, and Product to surface actionable insights, define metrics, and ensure robust data foundations for planning and execution.

This senior IC role embeds in Marketing and Analytics, emphasizing reproducible SQL, data visualization, and AI-assisted analytics.

Qualifications

• Bachelor's degree in Business, Marketing, Data Science, Economics, or related field.
• 5+ years in marketing analytics or related data function.
• Experience owning marketing measurement end-to-end, from tracking to reporting and recommendation.
• Hands-on experience with consumer acquisition data: web analytics and paid media platforms.
• Direct experience with B2B marketing and pipeline analytics: lead and MQL lifecycle.

Responsibilities

• Define metrics that matter and where to report them so the business sees what works.
• Assess channel/campaign impact on pipeline and revenue.
• Develop leading-indicator reporting for early pipeline health signals.
• Own B2B attribution modeling across systems (Marketo, Salesforce, Snowflake).
• Forecast pipeline with transparent methodology and confidence levels.
• Own registration & acquisition measurement end-to-end for Niche.

Skills

Marketing analytics

B2B analytics

B2C analytics

SQL

Data visualization

Attribution modeling

Stakeholder comms

Python or R

SEO analytics

Education

Bachelor's degree in Marketing/Analytics or related field

Tools

Marketo/CRM attribution tools

Snowflake/dbt (nice to have)

Job description

Niche seeks a Senior Marketing Analyst to own and elevate how marketing analytics drive decision-making across B2B and B2C domains. You will partner with Marketing, Growth, Lifecycle, and Product to surface actionable insights, define metrics, and ensure robust data foundations for planning and execution.

This senior IC role embeds in Marketing and Analytics, emphasizing reproducible SQL, data visualization, and AI-assisted analytics.