Senior Marketing Analytics Leader - Remote & Flexible PTO

Niche; Virginia; Remote; USD 94,000 - 117,000; Full time

Benefits offered by this job

Best-in-class health plan (vision &amp

Dental and supplemental coverage)

Flexible Paid Time Off

Home office stipend

12 weeks parental leave

Job summary

Niche is seeking a Senior Marketing Analyst to own how we measure and improve our marketing engine across B2B and B2C domains. You will report to the Manager of Operational Analytics and partner closely with Marketing, Growth, Lifecycle, and Product teams.

You will define metrics, build dashboards, and develop attribution models that drive forecasting and budget decisions. The role emphasizes actionable insights, rigorous methodology, and collaboration in a fast-paced environment across multiple

Qualifications

• Bachelor's degree or higher in a relevant field and 5+ years of analytics experience in marketing.
• Hands-on ownership of marketing measurement from tracking to reporting and recommendations.
• Experience with consumer acquisition data, web analytics, and paid media platforms (GA4, Meta, Google Ads).
• Direct experience with B2B marketing, pipeline analytics, and multi-touch attribution.
• Ability to translate complex analytics into clear, actionable insights for non-technical stakeholders.

Responsibilities

• Define measurement foundation for how marketing markets to schools and districts, including metric definitions and reporting locations.
• Develop attribution models and ensure reliable data flow between Marketo, Salesforce, and Snowflake.
• Own registration and acquisition measurement end-to-end, including funnel performance and channel attribution.
• Partner with Growth Marketing on media mix and budget decisions with supporting forecasts.
• Build and maintain marketing dashboards and self-serve views for leadership and teams.
• Measure organic search performance and monitor traffic shifts across dashboards.

Skills

SQL proficiency

Data visualization

SEO analytics

Python or R

Marketing analytics

B2B marketing

Attribution modeling

Stakeholder communication

Cross-functional teamwork

Marketo & Salesforce

Education

Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field

Tools

Marketo

Salesforce

dbt

Snowflake

Tableau

Looker

Streamlit

Job description

Niche is seeking a Senior Marketing Analyst to own how we measure and improve our marketing engine across B2B and B2C domains. You will report to the Manager of Operational Analytics and partner closely with Marketing, Growth, Lifecycle, and Product teams.

You will define metrics, build dashboards, and develop attribution models that drive forecasting and budget decisions. The role emphasizes actionable insights, rigorous methodology, and collaboration in a fast-paced environment across multiple