Senior Marketing Analytics Lead – Remote

Niche; Colorado; Remote; USD 94,000 - 117,000; Full time

Benefits offered by this job

Health plan

Flexible PTO

Work-from-home stipend

Parental leave

Job summary

Niche is seeking a Senior Marketing Analyst to own how we measure and improve marketing performance across B2B and B2C analytics. You will partner with marketing leadership, surface actionable insights, and stay with the work through decisions driven by data.

The role sits within Analytics, embedded with Marketing & Growth teams, reporting to the Manager of Operational Analytics. Remote-friendly, with optional Pittsburgh office; full-time salary and bonus program.

Qualifications

• 5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related data function.
• Hands-on experience with consumer acquisition data: web analytics and paid media platforms (GA4, Meta, Google Ads, or equivalent).
• Experience owning marketing measurement end to end, from tracking implementation through to reporting and recommendation.
• Direct experience with B2B marketing and pipeline analytics: lead and MQL lifecycle, multi-touch attribution, campaign and channel contribution to pipeline.
• Experience with marketing automation, CRM, and attribution data (e.g., Marketo, Marketo Measure, Salesforce).
• Proven ability to translate complex analytical findings into clear, actionable insight for non-technical stakeholders.

Responsibilities

• Define measurement foundations for how marketing markets to schools and districts and determine which metrics matter.
• Own the B2B attribution model, data flow between Marketo, Salesforce, and Snowflake, ensuring reliability.
• Develop leading indicator reporting for pipeline health and forecast accuracy.
• Own registration and acquisition measurement end-to-end, including funnel performance and attribution.
• Build marketing dashboards and self-serve views for Growth, Lifecycle, and Leadership.
• Monitor organic search analytics and quantify impact of product decisions.

Skills

SQL

Data visualization

Python or R

SEO analytics

Stakeholder communication

Cross-functional collaboration

Education

Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field

Tools

Marketo Measure

Salesforce

Snowflake

dbt

GA4

Tableau

Looker

Streamlit

Job description

Niche is seeking a Senior Marketing Analyst to own how we measure and improve marketing performance across B2B and B2C analytics. You will partner with marketing leadership, surface actionable insights, and stay with the work through decisions driven by data.

The role sits within Analytics, embedded with Marketing & Growth teams, reporting to the Manager of Operational Analytics. Remote-friendly, with optional Pittsburgh office; full-time salary and bonus program.