Senior Marketing Analytics Lead (Remote)

Niche; Clayton (MO); Remote; USD 94,000 - 117,000; Full time

Benefits offered by this job

Health plan

Flexible PTO

Remote work stipend

Parental leave

Job summary

Niche, a leader in school search, is seeking a Senior Marketing Analyst to own how the marketing engine is measured and improved. You will work with marketing and growth teams, turning data into actionable insights and guiding decision making.

You will own B2B and B2C analytics, build measurement foundations, attribution in Marketo Measure, oversee registration funnels, and partner with data engineering to define events.

Qualifications

• 5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related data function.
• Demonstrated experience owning marketing measurement end to end, from tracking implementation through to reporting and recommendation.
• Hands-on experience with consumer acquisition data: web analytics and paid media platforms (GA4, Meta, Google Ads, or equivalent), including campaign and channel attribution and its limitations.
• Direct experience with B2B marketing and pipeline analytics: lead and MQL lifecycle, multi-touch attribution, campaign and channel contribution to pipeline, and conversion through to closed business.
• Experience working with marketing automation, CRM, and attribution data (e.g., Marketo, Marketo Measure, Salesforce) and diagnosing problems in how they connect.
• Proven ability to translate complex analytical findings into clear, actionable insight for non-technical stakeholders, and to say plainly when the data won't support the question.
• Experience in a fast-paced, cross-functional environment with shifting priorities, and resilience in the face of ambiguity and change.
• Senior proficiency in SQL; comfortable writing, reviewing, and troubleshooting complex queries independently.
• Strong proficiency in data visualization and dashboarding platforms such as Tableau, Looker, or similar.
• Working knowledge of a modern data stack: Experience with Python or R.
• Direct experience with SEO analytics: indexation, page-level organic performance, and technical SEO measurement.
• Experience contributing to a semantic layer or self-serve metrics layer.

Responsibilities

• Define metrics and reporting for B2B and B2C analytics and ensure data is accessible to stakeholders.
• Own attribution model in Marketo Measure and ensure reliable data flow between Marketo, Salesforce, and Snowflake.
• Build and maintain marketing dashboards and self-serve views for growth, lifecycle, and leadership.
• Partner with Data Engineering to define event tracking and data models the measurement depends on.
• Design growth tests, size opportunities, and provide actionable recommendations.
• Monitor organic search analytics and measure impact of product decisions and algorithm updates.
• Collaborate across Marketing, Product, and Analytics to ensure accurate reporting and clear storytelling.

Skills

SQL

Data visualization

Python or R

Marketing analytics

SEO analytics

Stakeholder communication

Education

Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field

Tools

Marketo

Salesforce

GA4

Tableau

Snowflake

Job description

Niche, a leader in school search, is seeking a Senior Marketing Analyst to own how the marketing engine is measured and improved. You will work with marketing and growth teams, turning data into actionable insights and guiding decision making.

You will own B2B and B2C analytics, build measurement foundations, attribution in Marketo Measure, oversee registration funnels, and partner with data engineering to define events.