Senior Marketing Analytics Lead (Remote)

Niche; Annapolis (MD); Remote; USD 94,000 - 117,000; Full time

Job summary

Niche is seeking a Senior Marketing Analyst to own how we measure and optimize our marketing engine across B2B and B2C segments. You will partner with Marketing, Growth, and Data teams to surface insights, define metrics, and drive data-driven decisions.

In this high-impact role, you will own attribution models (Marketo Measure) and end-to-end registration and acquisition analytics, building dashboards and self-serve views for leadership while guiding strategy with rigorous analysis.

Qualifications

• Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field.
• 5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related data function.
• Own marketing measurement end to end, from tracking implementation through reporting and recommendations.
• Hands-on experience with consumer acquisition data and campaign/channel attribution and its limitations.
• Direct experience with B2B marketing and pipeline analytics: lead and MQL lifecycle, multi-touch attribution, and pipeline contribution.
• Experience with marketing automation, CRM, and attribution data (Marketo, Salesforce) and diagnosing data connections.
• Ability to translate complex analytics into clear actionable insights for non-technical stakeholders; resilient in ambiguity.
• Senior proficiency in SQL; strong data visualization skills (Streamlit, Tableau, Looker).
• Working knowledge of Python or R; SEO analytics experience; contributes to semantic layer / self-serve metrics.
• Experience with building measurement foundations and defining effective metrics and reporting.

Responsibilities

• Build the measurement foundation for how Niche markets to schools and districts; define metrics and reporting locations.
• Determine which channels and campaigns contribute to pipeline and revenue; establish attribution for marketing-sourced leads.
• Develop leading-indicator reporting for early pipeline health signals.
• Own the B2B attribution model in Marketo Measure and manage data flow between Marketo, Salesforce, and Snowflake.
• Partner with Growth Marketing on media mix, budgets, and forecasts; create dashboards and self-serve views.
• Collaborate with Growth Marketing and Lifecycle to size opportunities and design growth tests; troubleshoot tracking.
• Own organic search analytics and monitoring, ensuring consistent definitions across dashboards.
• Define event tracking and data models with Product and Data Engineering; ensure reproducible analyses and clear communication.

Skills

Marketing analytics

Attribution & measurement

Cross-functional collaboration

SQL

Data visualization

Python or R

SEO analytics

Semantic layer / self-serve metrics

Education

Bachelor's degree in Business Administration / Data Science / Statistics / Economics / Marketing

Tools

GA4

Meta

Google Ads

Marketo

Salesforce

dbt / semantic layer tools

Streamlit

Tableau

Looker

Python

R

Job description

Niche is seeking a Senior Marketing Analyst to own how we measure and optimize our marketing engine across B2B and B2C segments. You will partner with Marketing, Growth, and Data teams to surface insights, define metrics, and drive data-driven decisions.

In this high-impact role, you will own attribution models (Marketo Measure) and end-to-end registration and acquisition analytics, building dashboards and self-serve views for leadership while guiding strategy with rigorous analysis.