Senior Marketing Analytics Lead - Growth & Pipeline

Niche; Yorktown (VA); Remote; USD 94,000 - 117,000; Full time

Benefits offered by this job

Health plan

PTO

Home office stipend

Parental leave

Job summary

Niche, the leader in school search, seeks a Senior Marketing Analyst to own how we measure and improve marketing performance across B2B and B2C domains. You’ll partner with marketing leadership, growth, lifecycle, and data teams to surface insights and drive data-informed decisions.

You’ll build end-to-end measurement, own attribution models, and develop dashboards that empower cross-functional teams to optimize campaigns, channels, and SEO performance.

Qualifications

• Bachelor's degree required; 5+ years in marketing analytics or related data function.

Responsibilities

• Own B2B marketing & pipeline analytics measurements and reporting.
• Own registration and acquisition measurement end to end.
• Build dashboards and self-serve views for growth and leadership.
• Partner with Data Engineering on event tracking & data models.
• Translate complex analytics into clear, actionable insights.

Skills

SQL

Data visualization

Python or R

Marketing analytics

CRM & attribution data

SEO analytics

Education

Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or related field

Tools

Tableau

Looker

Streamlit

Salesforce

Marketo/Marketo Measure

Snowflake

Job description

Niche, the leader in school search, seeks a Senior Marketing Analyst to own how we measure and improve marketing performance across B2B and B2C domains. You’ll partner with marketing leadership, growth, lifecycle, and data teams to surface insights and drive data-informed decisions.

You’ll build end-to-end measurement, own attribution models, and develop dashboards that empower cross-functional teams to optimize campaigns, channels, and SEO performance.