Senior Marketing Analytics Lead: B2B & B2C Growth

Niche; Alton (IL); Remote; USD 94,000 - 117,000; Full time

Benefits offered by this job

Remote work options

Health plan

Paid time off

401(k)

Job summary

Niche is seeking a Senior Marketing Analyst to own how we measure and improve our marketing engine across B2B and B2C domains. You will partner with Marketing, Growth, and Lifecycle to surface insights and drive decisions with clear recommendations.

You will work embedded in marketing and analytics teams, building dashboards, validating data, and guiding cross-functional stakeholders with rigorous, replicable analyses. This role supports experimentation and data-driven growth across channels.

Qualifications

• Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing or related field.
• 5+ years of marketing analytics, growth analytics, data analytics, or related function.
• Experience owning marketing measurement end to end from tracking through reporting and recommendation.
• Hands-on experience with consumer acquisition data: web analytics and paid media platforms with attribution.
• Direct experience with B2B marketing and pipeline analytics: lead/MQL lifecycle and attribution.
• Experience with marketing automation, CRM and attribution data (Marketo, Salesforce).
• Ability to translate complex analyses into clear, actionable insight for non-technical stakeholders.

Responsibilities

• Define measurement for B2B marketing and pipeline analytics and where reporting lives.
• Own attribution models and data flow between Marketo, Salesforce and Snowflake.
• Develop leading-indicator reporting for pipeline health and growth.
• Support forecasting and pipeline reviews with clear methodology.
• Own registration and acquisition measurement end-to-end and optimization of paid channels.
• Build and maintain marketing dashboards for self-serve insights.
• Collaborate with Product and Data Engineering for event tracking and data models.

Skills

Marketing analytics

SQL

Data visualization

Growth analytics

A/B testing

AI-assisted analytics

Mentoring peers

Effective storytelling

Education

Bachelor's degree in Business/Data/Statistics/Marketing

Tools

Marketo

Salesforce

GA4

dbt

Snowflake

Tableau/Looker/Streamlit

Job description

Niche is seeking a Senior Marketing Analyst to own how we measure and improve our marketing engine across B2B and B2C domains. You will partner with Marketing, Growth, and Lifecycle to surface insights and drive decisions with clear recommendations.

You will work embedded in marketing and analytics teams, building dashboards, validating data, and guiding cross-functional stakeholders with rigorous, replicable analyses. This role supports experimentation and data-driven growth across channels.