Senior Marketing Analytics Lead – Growth & Pipeline

Niche; West Virginia; Hybrid; USD 94,000 - 117,000; Full time

Benefits offered by this job

Remote work options

Health plan

Flexible PTO

Home office stipend

Parental leave

401(k) with company match

Job summary

Niche seeks a Senior Marketing Analyst to own how we measure and improve performance of our marketing engine for both B2B and B2C segments. You will partner with Marketing, Growth, and Lifecycle to surface insights, provide data-driven recommendations, and help shape our analytics roadmap.

You will sit in marketing and analytics teams, contributing to dbt models, self-serve dashboards, and cross-functional initiatives while mentoring peers and influencing senior leadership with clear, actionable

Qualifications

• 5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related data function.
• Proven ability to translate complex analytical findings into clear, actionable insight for non-technical stakeholders.
• Experience owning marketing measurement end-to-end, from tracking implementation through to reporting and recommendations.

Responsibilities

• Build the measurement foundation for how Niche markets to schools and districts: define metrics, calculations, and where reporting lives.
• Own the B2B attribution model in Marketo Measure, including touchpoint definitions and data flow with Salesforce and Snowflake.
• Own registration and acquisition measurement end to end: funnel performance, channel attribution, and connections to user behavior on the platform.
• Build and maintain marketing dashboards and self-serve views for growth, lifecycle, and leadership.
• Partner with Product and Data Engineering to define event tracking and data models.

Skills

SQL

Data Visualization

Python

SEO Analytics

Education

Bachelor's degree in Business Administration / Data Science / Statistics / Economics / Marketing

Tools

Marketo

Salesforce

Snowflake

dbt

Looker

Job description

Niche seeks a Senior Marketing Analyst to own how we measure and improve performance of our marketing engine for both B2B and B2C segments. You will partner with Marketing, Growth, and Lifecycle to surface insights, provide data-driven recommendations, and help shape our analytics roadmap.

You will sit in marketing and analytics teams, contributing to dbt models, self-serve dashboards, and cross-functional initiatives while mentoring peers and influencing senior leadership with clear, actionable