Senior Marketing Analytics Lead

Niche; Nevada; Remote; USD 94,000 - 117,000; Full time

Benefits offered by this job

Best-in-class health plan (vision &amp

Flexible Paid Time Off

Home office stipend

Parental leave (12 weeks)

Job summary

Niche is seeking a Senior Marketing Analyst to own measurement and optimization of our marketing engine across B2B and B2C domains. You will partner with marketing leadership to surface insights, build robust dashboards, and guide decisions with data-driven recommendations.

As an analytics-focused role embedded with marketing and growth teams, you will shape how we define success, track performance, and forecast demand while collaborating across data and product partners in a flexible,

Qualifications

• Bachelor's degree in a related field.
• 5+ years in marketing analytics or related data function.
• Proven ability to own marketing measurement end-to-end.
• Experience with consumer acquisition data and paid media platforms.
• Senior SQL proficiency and strong data visualization skills.

Responsibilities

• Own B2B pipeline and attribution analytics end-to-end.
• Develop and maintain dashboards for marketing, lifecycle, and leadership.
• Partner with Marketing, Growth, and Product to surface actionable insights.
• Translate complex analyses into clear recommendations for stakeholders.

Skills

SQL

Data visualization

Python/R

SEO analytics

Attribution modeling

Cross-functional collaboration

Storytelling with data

Education

Bachelor's degree in Business Administration/Data Science/Statistics/Economics/Marketing

Tools

GA4

Meta

Google Ads

Marketo

Salesforce

Tableau/Looker

Job description

Niche is seeking a Senior Marketing Analyst to own measurement and optimization of our marketing engine across B2B and B2C domains. You will partner with marketing leadership to surface insights, build robust dashboards, and guide decisions with data-driven recommendations.

As an analytics-focused role embedded with marketing and growth teams, you will shape how we define success, track performance, and forecast demand while collaborating across data and product partners in a flexible,