Senior Marketing Analytics Leader - B2B & B2C Growth

Openkrill; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Niche is seeking a Senior Marketing Analyst to own how we measure and improve marketing performance across B2B and B2C channels. You will work closely with marketing, growth, and lifecycle teams, surfacing insights and actionable recommendations.

You will define metrics, own attribution models in Marketo Measure, and build dashboards that empower leadership to make data-driven decisions. This role sits embedded within the analytics team.

Qualifications

• Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field. A Master's degree is a plus
• 5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related data function.

Responsibilities

• Build the measurement foundation for how Niche markets to schools and districts: define metrics and reporting
• Own the B2B attribution model in Marketo Measure, including data flow between Marketo, Salesforce, and Snowflake
• Own registration and acquisition measurement end to end: funnel performance and channel attribution
• Build and maintain marketing dashboards and self-serve views for growth, lifecycle, and leadership

Skills

SQL

Data visualization

Marketing analytics

Cross-functional collaboration

A/B testing

Education

Bachelor's degree in related field

Tools

Marketo

Salesforce

dbt

Snowflake

Job description

Niche is seeking a Senior Marketing Analyst to own how we measure and improve marketing performance across B2B and B2C channels. You will work closely with marketing, growth, and lifecycle teams, surfacing insights and actionable recommendations.

You will define metrics, own attribution models in Marketo Measure, and build dashboards that empower leadership to make data-driven decisions. This role sits embedded within the analytics team.