Senior Marketing Analytics Lead — Growth & AI Insights

Ripple Inc.; New York (NY); On-site; USD 170,000 - 200,000; Full time

Benefits offered by this job

Competitive pay

Equity

Healthcare

Retirement plan

Parental leave

Wellness program

Catered meals

Team events

Job summary

Ripple Inc. is seeking a Senior Marketing Analytics Manager to own end-to-end measurement across growth marketing, from campaigns to pipeline attribution.

You will build dashboards, partner with Growth Marketing, Finance, and RevOps, and champion AI-powered tools to automate insights and improve forecasting. Bring 5+ years of marketing analytics experience, deep knowledge of funnel measurement, and strong SQL, Salesforce, and Tableau skills.

Qualifications

• 5+ years in marketing analytics or growth analytics
• Experience with Salesforce and marketing data pipelines
• Proficiency in SQL; Python or R is a plus
• Strong data visualization and storytelling skills

Responsibilities

• Own analytics and end-to-end measurement across all growth marketing functions
• Lead dashboards and narratives for stakeholders at all levels
• Lead ROI, CAC, LTV analyses and spend forecasting
• Evolve attribution modeling using AI and ML
• Apply AI to surface proactive insights and decisions
• Empower experimentation with data-driven lift analyses
• Collaborate with RevOps, BI and Marketing Ops using Salesforce and Tableau
• Identify opportunities to automate reporting with AI
• Ensure data quality across CRM and marketing systems

Skills

Growth analytics

Marketing analytics

Data storytelling

Cross-functional collaboration

Communication

Forecasting

Tools

Salesforce

Tableau

Looker

SQL

Python

R

Job description

Ripple Inc. is seeking a Senior Marketing Analytics Manager to own end-to-end measurement across growth marketing, from campaigns to pipeline attribution.

You will build dashboards, partner with Growth Marketing, Finance, and RevOps, and champion AI-powered tools to automate insights and improve forecasting. Bring 5+ years of marketing analytics experience, deep knowledge of funnel measurement, and strong SQL, Salesforce, and Tableau skills.