Growth Marketing Analytics Lead | AI‑Driven Insights

Hidden Road; New York (NY); On-site; USD 170,000 - 200,000; Full time

Benefits offered by this job

Bonuses

Equity

Health benefits

Job summary

Ripple is seeking a Senior Marketing Analytics Manager to join our Marketing Operations team in New York. You will be the analytical backbone of our growth engine, owning measurement, reporting, and insights that drive smarter investment decisions and executive confidence in marketing performance.

You’ll lead analytics across campaign performance, pipeline attribution, and forecasting, partnering with Growth Marketing, Finance and RevOps.

Qualifications

• 5+ years of experience in marketing analytics or related field.
• Deep expertise in growth marketing measurement across the funnel.
• Hands-on experience with Salesforce CRM and data pipelines.
• Familiarity with AI/ML concepts as applied to marketing analytics.
• Strong data visualization skills using Tableau or Looker.
• Experience with attribution modeling and media mix modeling.
• Proficiency in SQL; Python or R is a plus.
• Excellent communication for technical and executive audiences.
• Strong cross-functional collaboration skills.

Responsibilities

• Own analytics and end-to-end measurement across growth marketing functions.
• Lead visualization and reporting infrastructure for dashboards and narratives.
• Lead pipeline attribution, ROI, CAC, LTV analyses to inform investments.
• Develop attribution modeling and performance measurement frameworks using AI.
• Apply AI-powered tools to surface proactive insights and drive faster decisions.
• Support experimentation with data-driven insights and A/B testing.
• Collaborate with RevOps, BI and Marketing Ops to connect spend to pipeline.
• Identify opportunities to automate reporting using AI.

Skills

Marketing analytics

Growth analytics

Attribution modeling

Forecasting

SQL

Data visualization

Communication

Cross-functional collaboration

Tools

Salesforce

Tableau

Looker

Python

R

Job description

Ripple is seeking a Senior Marketing Analytics Manager to join our Marketing Operations team in New York. You will be the analytical backbone of our growth engine, owning measurement, reporting, and insights that drive smarter investment decisions and executive confidence in marketing performance.

You’ll lead analytics across campaign performance, pipeline attribution, and forecasting, partnering with Growth Marketing, Finance and RevOps.