Senior Growth Analytics Leader - AI-Driven Marketing

Ripple Inc.; San Francisco (CA); Hybrid; USD 170,000 - 210,000; Full time

Job summary

Ripple Inc. is seeking a Senior Marketing Analytics Manager to own analytics across all growth marketing functions and drive data-driven decisions.

You will lead end-to-end measurement, visualization, and insights, partnering with Growth Marketing, Finance, and RevOps to ensure accurate data and actionable dashboards. You will champion AI-powered tools to automate workflows, improve forecasting, and elevate our marketing measurement capabilities at scale, influencing spend, pipeline, and revenue

Qualifications

• 5+ years of experience in marketing analytics, growth analytics, or related field.
• Deep expertise in growth marketing measurement methodologies across the funnel.
• Hands-on experience with Salesforce CRM and marketing data pipelines.
• Familiarity with AI and machine learning concepts as applied to marketing analytics.
• Strong proficiency in data visualization tools (Tableau/Looker).
• Experience with attribution modeling, media mix modeling, and/or incrementality testing.

Responsibilities

• Own analytics and end-to-end measurement across all growth marketing functions.
• Lead visualization and reporting infrastructure across growth marketing for dashboards and narratives.
• Lead pipeline attribution, ROI, CAC, LTV analyses to inform investments and forecast.
• Evolve attribution modeling and performance frameworks using AI/ML for accuracy and scalability.
• Apply AI-powered tools to surface proactive insights and support decision-making.
• Empower experimentation programs with data-driven insights (A/B testing and lift analyses).
• Collaborate with RevOps and BI teams to connect spend to pipeline and revenue.
• Identify opportunities to automate reporting and analytics workflows with AI.

Skills

Marketing analytics

Growth analytics

SQL

Data visualization

Executive communication

Cross-functional collaboration

Tools

Salesforce

Tableau

Looker

Python

R

Job description

Ripple Inc. is seeking a Senior Marketing Analytics Manager to own analytics across all growth marketing functions and drive data-driven decisions.

You will lead end-to-end measurement, visualization, and insights, partnering with Growth Marketing, Finance, and RevOps to ensure accurate data and actionable dashboards. You will champion AI-powered tools to automate workflows, improve forecasting, and elevate our marketing measurement capabilities at scale, influencing spend, pipeline, and revenue