Growth Analytics Lead - AI-Driven Marketing Insights

Ripple; San Francisco (CA); Hybrid; USD 170,000 - 210,000; Full time

Benefits offered by this job

Equity

Competitive salary

Medical & mental health benefits

Retirement plan

Employee giving match

Mobile phone stipend

Job summary

Ripple is seeking a Senior Marketing Analytics Manager in San Francisco, CA to serve as the analytical backbone of our growth marketing engine. You will own analytics from spend to revenue and drive smarter investment decisions through AI-powered insights.

You will lead reporting, dashboards, attribution, and forecast accuracy while partnering with Growth Marketing, Finance, RevOps, and other teams to connect spend to pipeline and revenue.

Qualifications

• 5+ years of experience in marketing analytics, growth analytics, or a related field.
• Deep expertise in growth marketing measurement methodologies across the funnel.
• Hands-on experience with Salesforce CRM and marketing data pipelines.
• Familiarity with AI and machine learning concepts as applied to marketing analytics.

Responsibilities

• Own analytics and end-to-end measurement across all growth marketing functions, from spend to revenue.
• Lead visualization and reporting infrastructure with dashboards and narratives for stakeholders at all levels.
• Lead pipeline attribution, ROI, CAC, LTV analyses to inform investment decisions with Finance and RevOps.
• Evolve attribution modeling and performance measurement using AI to improve accuracy and scalability.
• Apply AI-powered tools and predictive modeling to surface proactive insights for faster decision-making.
• Empower experimentation programs with data-driven insights, including A/B testing.

Skills

Marketing analytics

Growth analytics

Data visualization

Executive storytelling

Cross-functional collaboration

Tools

Salesforce

Tableau

MCI

Job description

Ripple is seeking a Senior Marketing Analytics Manager in San Francisco, CA to serve as the analytical backbone of our growth marketing engine. You will own analytics from spend to revenue and drive smarter investment decisions through AI-powered insights.

You will lead reporting, dashboards, attribution, and forecast accuracy while partnering with Growth Marketing, Finance, RevOps, and other teams to connect spend to pipeline and revenue.