Senior Marketing Analytics Lead - AI-Driven Growth & Equity

Hidden Road; Chicago (IL); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Bi-weekly all-company meeting

Competitive salary and equity

Retirement benefits

Employee giving match

Mobile phone stipend

R&R days

Wellness reimbursement

Generous vacation policy

Parental leave policies

Catered lunches and snacks

Job summary

Ripple seeks a Senior Marketing Analytics Manager to own analytics across all growth marketing, from campaign performance to pipeline attribution. You will partner with Growth Marketing, Finance, RevOps, and cross-functional teams to ensure data accuracy, accessibility, and actionable insights at scale.

You’ll champion AI-powered tools to automate workflows, improve reporting efficiency, forecast accuracy, and optimize budget allocation, driving measurable impact on pipeline and revenue.

Qualifications

• 5+ years of experience in marketing analytics or growth analytics.
• Deep expertise in growth marketing measurement across the funnel.
• Hands-on experience with Salesforce CRM and marketing data pipelines.
• Familiarity with AI/ML concepts as applied to marketing analytics.
• Strong proficiency in data visualization tools (Tableau, Looker, or similar).

Responsibilities

• Own analytics and end-to-end measurement across growth marketing functions.
• Lead visualization and reporting infrastructure for dashboards and narratives for stakeholders at all levels.
• Lead pipeline attribution, ROI, CAC, LTV analyses to inform investment decisions.
• Evolve attribution modeling and performance measurement with AI/ML capabilities.
• Apply AI-powered tools and predictive modeling to surface proactive insights for the marketing team.
• Support experimentation programs with data-driven insights and A/B testing.

Skills

Marketing analytics

Growth analytics

Salesforce CRM

Marketing data pipelines

Data visualization

Tools

Tableau

Looker

Job description

Ripple seeks a Senior Marketing Analytics Manager to own analytics across all growth marketing, from campaign performance to pipeline attribution. You will partner with Growth Marketing, Finance, RevOps, and cross-functional teams to ensure data accuracy, accessibility, and actionable insights at scale.

You’ll champion AI-powered tools to automate workflows, improve reporting efficiency, forecast accuracy, and optimize budget allocation, driving measurable impact on pipeline and revenue.