Senior Marketing Analytics Lead, AI-Driven Growth

Theblockchainassociation; Chicago (IL); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Professional development budget

Bi-weekly all-company meetings

Catered lunches

Job summary

Ripple is seeking a Senior Marketing Analytics Manager to join our Marketing Operations team. You will own analytics and end-to-end measurement across growth marketing, building dashboards and reporting that translate data into actionable insights for executives.

Collaborate with Growth Marketing, Finance, RevOps, and cross-functional partners to drive pipeline attribution, ROI, CAC, LTV, and budget forecasting.

Qualifications

• 5+ years of experience in marketing analytics, growth analytics, or related field.
• Hands-on experience with Salesforce CRM and marketing data pipelines.
• Proficiency in data visualization tools (Tableau/Looker) and SQL; Python or R is a plus.

Responsibilities

• Own analytics and end-to-end measurement across all growth marketing functions.
• Lead the visualization and reporting infrastructure with dashboards and narratives for stakeholders.
• Lead pipeline attribution, ROI, CAC, LTV and ad spend analyses; forecast with Finance/RevOps.

Skills

Marketing analytics

Growth analytics

SQL

Python

Data visualization

Cross-functional collaboration

Executive storytelling

Tools

Salesforce CRM

Tableau

Looker

Job description

Ripple is seeking a Senior Marketing Analytics Manager to join our Marketing Operations team. You will own analytics and end-to-end measurement across growth marketing, building dashboards and reporting that translate data into actionable insights for executives.

Collaborate with Growth Marketing, Finance, RevOps, and cross-functional partners to drive pipeline attribution, ROI, CAC, LTV, and budget forecasting.