Senior Marketing Analytics Lead

Niche; Columbus (OH); Hybrid; USD 94,000 - 117,000; Full time

Benefits offered by this job

Health plan

Flexible PTO

Work-from-home stipend

Parental leave

401(k) match

Job summary

Niche is seeking a Senior Marketing Analyst to own how we measure and optimize our marketing engine across B2B and B2C. You will partner with Marketing, Growth, Lifecycle and Product, driving analytics from data collection to actionable insights and strategic recommendations.

You will build robust measurement foundations, create dashboards, and maintain data models with a strong focus on accuracy, speed, and business impact.

Qualifications

• Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field.
• 5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related data function.
• Demonstrated experience owning marketing measurement end-to-end, from tracking implementation through to reporting and recommendation.
• Hands-on experience with consumer acquisition data: web analytics and paid media platforms (GA4, Meta, Google Ads, or equivalent), including campaign and channel attribution and its limitations.
• Direct experience with B2B marketing and pipeline analytics: lead and MQL lifecycle, multi-touch attribution, campaign and channel contribution to pipeline, and conversion through to closed business.
• Experience working with marketing automation, CRM, and attribution data (e.g., Marketo, Marketo Measure, Salesforce) and diagnosing problems in how they connect.
• Proven ability to translate complex analytical findings into clear, actionable insight for non-technical stakeholders, and to say plainly when the data won't support the question.
• Experience in a fast-paced, cross-functional environment with shifting priorities, and resilience in the face of ambiguity and change.
• Senior proficiency in SQL; comfortable writing, reviewing, and troubleshooting complex queries independently.
• Strong proficiency in data visualization and dashboarding platforms such as Streamlit, Tableau, Looker, or similar.
• Working knowledge of a modern data stack: Snowflake, dbt, and version-controlled analytics work.
• Comfort operating as a senior IC: influencing without authority, working self-directed on complex and ambiguous problems, and mentoring peers.
• Nice to HaveExperience with Python or R.
• Direct experience with SEO analytics: indexation, page-level organic performance, and technical SEO measurement.
• Experience contributing to a semantic layer or self-serve metrics layer.
• Background in SaaS, education technology, or marketplace analytics environments.
• Experience in the education sector or working with schools and colleges.

Responsibilities

• Define metrics that matter and where reporting lives, so the business can see what is actually working.
• Bring rigor to questions about channels, campaigns and their ROI; quantify marketing-sourced lead value.
• Develop leading-indicator reporting for pipeline health to inform leadership.
• Own the B2B attribution model in Marketo Measure and ensure data flow with Salesforce and Snowflake.
• Support forecasting and pipeline reviews with documented methodology and confidence levels.
• Own registration and acquisition measurement end-to-end; measure funnel and attribution.
• Measure paid acquisition efficiency and forecast impact with Growth Marketing.
• Build and maintain marketing dashboards and self-serve views for the team.
• Partner with Product and Data Engineering to define event tracking and data models.
• Champion AI-assisted analytics and validate AI outputs for reliability.
• Present findings to senior leadership with clear recommendations.

Skills

SQL

Data Visualization

Tableau

Looker

Snowflake

dbt

Python

R

GA4

Education

Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or related field

Tools

Marketo

Salesforce

GA4

Snowflake

dbt

Job description

Niche is seeking a Senior Marketing Analyst to own how we measure and optimize our marketing engine across B2B and B2C. You will partner with Marketing, Growth, Lifecycle and Product, driving analytics from data collection to actionable insights and strategic recommendations.

You will build robust measurement foundations, create dashboards, and maintain data models with a strong focus on accuracy, speed, and business impact.