Senior Manager, Marketing Analytics

Gomyneed Private Limited; Chicago (IL); On-site; USD 120,000 - 160,000; Full time

Job summary

Ripple Chicago is seeking a Senior Manager, Marketing Analytics to own analytics and end-to-end measurement across all growth marketing functions on-site in Chicago, United States. You’ll translate data into clear dashboards and narratives for stakeholders at all levels, driving spend-to-revenue insights.

You’ll lead attribution, ROI, CAC, LTV analyses, partner with Growth Marketing, Finance and RevOps, and evolve models using AI/ML.

Qualifications

• 5+ years of experience in marketing analytics or growth analytics.
• Deep expertise in growth marketing measurement methodologies across the funnel.
• Experience building dashboards and reporting infrastructure.
• Ability to translate data into actionable insights for stakeholders.

Responsibilities

• Own analytics and end-to-end measurement across growth marketing functions, ensuring reporting from spend to revenue.
• Lead visualization and reporting infrastructure across growth marketing, creating dashboards and narratives for stakeholders at all levels.
• Lead pipeline attribution, ROI, CAC, LTV, and ad spend distribution analyses; partner with Growth Marketing, Finance, and RevOps.
• Evolve attribution modeling and performance measurement frameworks, using AI and machine learning to improve accuracy and scalability.
• Empower experimentation programs with data-driven insights, including A/B testing and lift analyses.

Skills

Marketing analytics

A/B testing

Data storytelling

Dashboarding

AI/ML awareness

Tools

Salesforce

Tableau

MCI

Job description

# Senior Manager, Marketing AnalyticsRipple Chicago, Illinois, United States Full-timeFull-timeData & Analytics---## About this roleRipple is hiring a Senior Manager, Marketing Analytics (Chicago, Illinois, United States). This is an on-site crypto & web3 role listed on the official Ripple careers site.About the Role:At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our...Key Responsibilities:• Own analytics and end-to-end measurement across all growth marketing functions, ensuring consistent and actionable reporting from spend to revenue• Lead the visualization and reporting infrastructure across growth marketing, translating complex data into clear, compelling dashboards and narratives for stakeholders at all levels• Lead pipeline attribution, ROI, CAC, LTV, and Ad spend distribution analyses to inform investment decisions, and partner with Growth Marketing, Finance, and RevOps on...• Evolve attribution modeling and performance measurement frameworks, using AI and machine learning to improve accuracy and scalability• Empower experimentation programs with thorough data-driven insights, including A/B testing and lift analysesRequirements & Details:• Partner with the RevOps, Business Intelligence and Marketing Operations teams to use Salesforce, Tableau, MCI and other platforms, to build reporting that connect spend...• Identify opportunities to automate reporting and analytics workflows using AI to increase efficiency and reduce manual effort• Ensure data quality and integrity across CRM and marketing systems• 5+ years of experience in marketing analytics, growth analytics, or a related field• Deep expertise in growth marketing measurement methodologies across the funnelJob Type: Full-timeWork Mode: On-siteApply directly on the Ripple careers page using the Apply button.Company: RippleLocation: Chicago, Illinois, United StatesJob Type: Full-timeCategory: Data & AnalyticsWork Mode: On-site / Hybrid