Senior Marketing Analytics Strategist

Niche; United States; On-site; USD 94,000 - 117,000; Full time

Benefits offered by this job

Health insurance

Vision & dental

Flexible paid time off

Home office stipend

Parental leave

401(k) with match

Job summary

Niche is seeking a Senior Marketing Analyst to own measurement and optimization of its marketing engine across B2B and B2C domains. This senior IC will partner with marketing and growth teams to surface insights, build dashboards, and guide decisions with clear recommendations.

embedded with marketing, product, and data engineering to align tracking, methodologies, and data models using Marketo, Salesforce, Snowflake, and dbt. This role emphasizes rigor and strategic influence.

Qualifications

• Bachelor's degree in Business, Data Science, Marketing, Economics, or related field.
• 5+ years of experience in marketing analytics, growth analytics, data analytics, or similar.

Responsibilities

• Own marketing measurement end-to-end: tracking, reporting, and recommendations.
• Develop leading-indicator reporting for pipeline health.
• Partner with Marketing, Growth, Lifecycle to surface insights and drive decisions.
• Build and maintain marketing dashboards and self-serve views.
• Own organic search analytics and monitor traffic shifts.

Skills

Marketing analytics

SQL

Data visualization

Attribution modeling

Cross-functional partner

Education

Bachelor's degree (Business/Data/Analytics)

Master's degree (plus)

Tools

Marketo Measure

Salesforce

GA4/Google Ads

dbt/Snowflake

Tableau/Looker/Streamlit

Job description

Niche is seeking a Senior Marketing Analyst to own measurement and optimization of its marketing engine across B2B and B2C domains. This senior IC will partner with marketing and growth teams to surface insights, build dashboards, and guide decisions with clear recommendations.

embedded with marketing, product, and data engineering to align tracking, methodologies, and data models using Marketo, Salesforce, Snowflake, and dbt. This role emphasizes rigor and strategic influence.