Senior Marketing Analytics Lead

Niche; East Windsor Hill (CT); Remote; USD 94,000 - 117,000; Full time

Benefits offered by this job

Fully remote or hybrid work options

Competitive compensation

Generous benefits package

Job summary

Niche seeks a Senior Marketing Analyst to own how marketing performance is measured and improved across B2B and B2C domains. You will partner with Marketing, Growth, Lifecycle, and Product teams to surface insights and drive actionable recommendations that impact pipeline and registrations.

This senior IC role sits within the Analytics team and requires fluency with customer acquisition data, attribution, and modern data tooling. Flexible remote work options are available.

Qualifications

• Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field. A Master's degree is a plus
• 5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related data function.
• Demonstrated experience owning marketing measurement end to end, from tracking implementation through to reporting and recommendation.
• Hands-on experience with consumer acquisition data: web analytics and paid media platforms (GA4, Meta, Google Ads, or equivalent), including campaign and channel attribution and its limitations.
• Direct experience with B2B marketing and pipeline analytics: lead and MQL lifecycle, multi-touch attribution, campaign and channel contribution to pipeline, and conversion through to closed business.
• Experience working with marketing automation, CRM, and attribution data (e.g., Marketo, Marketo Measure, Salesforce) and diagnosing problems in how they connect.
• Proven ability to translate complex analytical findings into clear, actionable insight for non-technical stakeholders, and to say plainly when the data won't support the question.
• Experience in a fast-paced, cross-functional environment with shifting priorities, and resilience in the face of ambiguity and change.
• Senior proficiency in SQL; comfortable writing, reviewing, and troubleshooting complex queries independently.
• Strong proficiency in data visualization and dashboarding platforms such as Streamlit, Tableau, Looker, or similar.
• Working knowledge of a modern data stack: Snowflake, dbt, and version-controlled analytics work.
• Comfortable with experimentation and quantitative methods: designing and reading out A/B and growth tests, sizing effects honestly, and knowing when a result is signal and when it isn't.
• A genuine practitioner of AI-assisted analytics: comfortable using tools like Claude Code in your own work, and rigorous about validating what comes back.
• Comfort operating as a senior IC: influencing without authority, working self-directed on complex and ambiguous problems, and mentoring peers.

Responsibilities

• Define metrics that matter and where reporting lives for marketing-to-schools.
• Analyze channels and campaigns for pipeline value and attribution.
• Develop leading-indicator reports for early pipeline health.
• Own B2B attribution in Marketo Measure with data flows to Salesforce.
• Support forecasting and pipeline reviews with clear methodology.
• Own registration and acquisition measurement end-to-end for B2C growth.
• Measure paid acquisition efficiency and inform media mix decisions.
• Partner with Growth Marketing and Lifecycle on growth tests.
• Maintain marketing dashboards and self-serve views.
• Own organic search analytics and monitor traffic shifts.
• Collaborate with Product and Data Engineering on event tracking.

Skills

SQL

Data analysis

Stakeholder communication

Mentoring teammates

Experimentation

Education

Bachelor's degree in Business Administration / Data Science / Statistics / Economics / Marketing

Master's degree preferred

Tools

Marketo / Marketo Measure

Salesforce

Snowflake / dbt

GA4 / Google Ads

Tableau / Looker / Streamlit

Job description

Niche seeks a Senior Marketing Analyst to own how marketing performance is measured and improved across B2B and B2C domains. You will partner with Marketing, Growth, Lifecycle, and Product teams to surface insights and drive actionable recommendations that impact pipeline and registrations.

This senior IC role sits within the Analytics team and requires fluency with customer acquisition data, attribution, and modern data tooling. Flexible remote work options are available.