Senior Marketing Analyst – Remote Growth & SEO

Niche; Kentucky; Hybrid; USD 94,000 - 117,000; Full time

Benefits offered by this job

Health insurance

Hybrid/Remote work options

600–800 USD home office stipend

Job summary

Niche is seeking a Senior Marketing Analyst to own how marketing performance is measured and improved across B2B and B2C domains. You will collaborate with marketing, growth, and product data teams to define metrics, build dashboards, and surface actionable insights that drive decisions and resource allocation.

Strong SQL, visualization, and attribution experience are essential for shaping data-driven growth.

Qualifications

• Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field. 5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related data function.

Responsibilities

• Define metrics and reporting for B2B marketing and pipeline analytics.
• Own the Marketo Measure attribution model and data flow with Salesforce and Snowflake.
• Develop leading-indicator reporting for pipeline health.
• Forecasting support with clear methodology and confidence levels.
• Own registration and acquisition measurement end to end and connect acquisition to platform actions.
• Partner with Growth Marketing on media mix and budget decisions and build forecasts.

Skills

SQL

Data visualization

Python

SEO analytics

Marketing analytics

Education

Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field

Tools

GA4

Meta

Google Ads

Marketo

Salesforce

Snowflake

Job description

Niche is seeking a Senior Marketing Analyst to own how marketing performance is measured and improved across B2B and B2C domains. You will collaborate with marketing, growth, and product data teams to define metrics, build dashboards, and surface actionable insights that drive decisions and resource allocation.

Strong SQL, visualization, and attribution experience are essential for shaping data-driven growth.