Senior Marketing Analyst: Growth & Pipeline (Remote)

Niche; Central City (KY); Remote; USD 94,000 - 117,000; Full time

Benefits offered by this job

Health plan

Flexible PTO

WFH stipend

Parental leave

Job summary

Niche is seeking a Senior Marketing Analyst to own how we measure and improve marketing performance across B2B and B2C domains. You will partner with Marketing, Growth, Lifecycle, and Product to surface insights, drive recommendations, and own end-to-end analytics.

This is a senior individual contributor role embedded with analytics and reporting to the Manager of Operational Analytics. You will build measurement foundations, define attribution, and create self-serve dashboards to empower

Qualifications

• Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field.
• 5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related data function.
• Experience owning marketing measurement end to end, from tracking implementation to reporting and recommendations.
• Hands-on experience with consumer acquisition data: web analytics and paid media platforms, including campaign attribution.

Responsibilities

• Own and advance B2B marketing & pipeine analytics from measurement foundation to pipeline health.
• Develop leading indicators and dashboards for marketing, growth, and lifecycle teams.
• Define event tracking and data models with Product and Data Engineering.
• Translate complex analyses into clear, actionable insights for non-technical stakeholders.

Skills

SQL

Data visualization

Marketing analytics

Strong communication

Education

Bachelor's degree in Business/Data Science/Statistics/Economics/Marketing

Tools

Marketo

Salesforce

GA4 / Google Ads

Tableau / Looker / Streamlit

Python / R

Job description

Niche is seeking a Senior Marketing Analyst to own how we measure and improve marketing performance across B2B and B2C domains. You will partner with Marketing, Growth, Lifecycle, and Product to surface insights, drive recommendations, and own end-to-end analytics.

This is a senior individual contributor role embedded with analytics and reporting to the Manager of Operational Analytics. You will build measurement foundations, define attribution, and create self-serve dashboards to empower