Senior Marketing Analyst - Growth & Attribution (Remote)

Niche; Kansas City (MO); Remote; USD 94.000 - 117.000; Vollzeit

Benefits dieser Stelle

Best-in-class health plan

Flexible PTO

Work from home stipend

Parental leave (12 weeks)

Zusammenfassung

Niche is seeking a Senior Marketing Analyst to own how we measure and improve our marketing engine across B2B and B2C domains. The role embeds with the marketing and growth teams and reports to the Manager of Operational Analytics.

You will define metrics, ensure reliable data flows between Marketo, Salesforce, and Snowflake, and surface actionable insights to leadership. This is a strategic, analytical, cross-functional IC role.

Qualifikationen

• Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field.
• 5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related data function.
• Experience owning marketing measurement end to end, from tracking to reporting and recommendations.
• Hands-on experience with consumer acquisition data: web analytics and paid media platforms, including attribution.
• Direct experience with B2B marketing and pipeline analytics and multi-touch attribution.
• Experience with marketing automation, CRM, and attribution data (Marketo, Salesforce).
• Ability to translate complex analytics into clear, actionable insights for non-technical stakeholders.

Aufgaben

• Own how Niche measures and improves marketing engine performance on both B2B and B2C domains.
• Define metrics, calculations, and reporting locations for marketing and pipeline analytics.
• Develop leading-indicator reporting on pipeline health and forecast accuracy.
• Own the B2B attribution model in Marketo Measure and ensure data flow between Marketo, Salesforce, and Snowflake.
• Support forecasting and pipeline reviews with documented methodologies and confidence levels.
• Oversee registration and acquisition measurement end-to-end, including funnel performance and channel attribution.
• Build and maintain marketing dashboards and self-serve views for growth, lifecycle, and leadership.
• Monitor organic search analytics and keep SEO measurements aligned across dashboards.

Kenntnisse

Marketing analytics

SQL

Data visualization

Python or R

SEO analytics

Stakeholder communication

Cross-functional collaboration

Ausbildung

Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or related field

Tools

Marketo

Salesforce

dbt / Semantic layer

Snowflake

GA4 / Meta / Google Ads

Jobbeschreibung

Niche is seeking a Senior Marketing Analyst to own how we measure and improve our marketing engine across B2B and B2C domains. The role embeds with the marketing and growth teams and reports to the Manager of Operational Analytics.

You will define metrics, ensure reliable data flows between Marketo, Salesforce, and Snowflake, and surface actionable insights to leadership. This is a strategic, analytical, cross-functional IC role.