Senior Market Insights & Campaigns Lead

Bank of America; Charlotte (NC); On-site; USD 109,000 - 154,000; Full time

Job summary

Bank of America is seeking a skilled professional to deliver tactical plans and provide technical leadership across platforms. The role focuses on cross-channel client eligibility, targeting and platform enablement, with interaction at senior leadership levels.

You will manage campaign execution, collaborate with technology, marketing, and lines of business, and ensure adherence to strict timelines and quality standards in a fast-paced environment.

Qualifications

• 5+ years in roles related to project and initiative delivery
• Translate business requirements into technical specs for real-time offer display
• Experience managing campaigns across multiple channels and SLAs

Responsibilities

• Design, develop and improve operational initiatives to drive goals.
• Lead cross-channel eligibility and targeting programs across platforms.
• Collaborate with technology, business and marketing teams to ensure timely deployments.

Skills

Project management

Stakeholder communication

Technical leadership

Campaign execution

Quality assurance

Testing

Education

High School Diploma / GED / Secondary School or equivalent

Job description

Bank of America is seeking a skilled professional to deliver tactical plans and provide technical leadership across platforms. The role focuses on cross-channel client eligibility, targeting and platform enablement, with interaction at senior leadership levels.

You will manage campaign execution, collaborate with technology, marketing, and lines of business, and ensure adherence to strict timelines and quality standards in a fast-paced environment.