Campaign Targeting Lead & Market Insights

Bank of America; New York (NY); On-site; USD 91,000 - 131,000; Full time

Benefits offered by this job

Paid time off

Industry-leading benefits

Discretionary incentive

Job summary

Bank of America is seeking a Campaign Planner to support the Targeting and List Production (TLP) team in marketing operations. You will design, develop, and deliver pre campaign targeting analytics to support demand generation and identify audiences for Bank of America products and services.

You will collaborate with Strategic Marketing Managers, Data Science Engineers, DBAs, and Legal/Risk/Compliance partners to translate business needs into technical requirements and ensure compliant data

Qualifications

• Basic understanding of relational database structures and principles.
• Familiarity with Python, SAS, SQL, UNICA, Salesforce Marketing Cloud.
• Ability to build BRDs and translate requirements into detailed targeting specifications.

Responsibilities

• Capture strategic ideas and identify key data sources, converting specifications into code.
• Run initial pre-sizing analytics of opportunities.
• Serve as SME for product eligibility parameters and data usage.
• Ensure data usage complies with legal, risk and compliance requirements.

Skills

Python

SAS

SQL

UNICA

Salesforce Marketing Cloud

Education

High School Diploma / GED

Job description

Bank of America is seeking a Campaign Planner to support the Targeting and List Production (TLP) team in marketing operations. You will design, develop, and deliver pre campaign targeting analytics to support demand generation and identify audiences for Bank of America products and services.

You will collaborate with Strategic Marketing Managers, Data Science Engineers, DBAs, and Legal/Risk/Compliance partners to translate business needs into technical requirements and ensure compliant data