Pre-Campaign Targeting Analytics Manager

Bank of America; San Francisco (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Bank of America is seeking a Campaign Planner to support pre-campaign targeting analytics within the TLP team. You will collaborate with marketing, data science, database admins, and compliance to identify target audiences and translate requirements into targeting specs.

You will also own SME knowledge of product eligibility and ensure data usage aligns with legal/risk guidelines while feeding assets to online and offline channels.

Qualifications

• Relational database fundamentals.
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• Experience with data targeting tools and marketing data.
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• Translate BRD to detailed targeting specifications.
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• Detail oriented with strong documentation.
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• Excellent verbal and written communication skills.
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• Ability to manage multiple priorities in a fast-paced environment.
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• Project management experience is a plus.
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• Knowledge of marketing/DOE workflows is desirable.

Responsibilities

• Lead project management for campaigns and cross-functional work.
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• Explore data sources and perform sizing analyses.
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• Extract data, design experiments, and document results.
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• Ensure legal and risk/compliance considerations for data usage.
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• Collaborate with Marketing, Data Science, Legal, and channels.
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• Support offline/online channel targeting and reporting.
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Skills

Attention to Detail

Collaboration

Project Management

Recording/Organizing Information

Technical Strategy Development

Data Collection and Entry

Decision Making

Oral Communications

Solution Delivery Process

Technical Documentation

Active Listening

Analytical Thinking

Business Process Analysis

Continuous Improvement

Data Quality Management

Education

High School Diploma / GED / Secondary School or equivalent

Tools

Python

SAS

SQL

UNICA

Salesforce Marketing Cloud

Job description

Bank of America is seeking a Campaign Planner to support pre-campaign targeting analytics within the TLP team. You will collaborate with marketing, data science, database admins, and compliance to identify target audiences and translate requirements into targeting specs.

You will also own SME knowledge of product eligibility and ensure data usage aligns with legal/risk guidelines while feeding assets to online and offline channels.