Campaign Targeting Analytics Lead

Bank of America; Newark (DE); On-site; USD 91,000 - 131,000; Full time

Benefits offered by this job

Benefits eligible

Discretionary incentive plan

Job summary

Bank of America is seeking Campaign Planners to support marketing operations through design, development, and delivery of pre campaign targeting analytics. You will work with Strategic Marketing Managers, Data Science Engineers, DBAs, and Legal partners to identify audiences and ensure compliance with data usage.

The role offers exposure to multiple channels and the opportunity to become a SME in product eligibility and targeting parameters while contributing to offline and online campaigns.

Qualifications

• Basic understanding of relational database structures.
• Ability to translate BRD into detailed targeting specifications.
• Excellent verbal and written communication skills.
• Comfortable communicating complex issues to varied audiences.

Responsibilities

• Project management across campaigns and workstreams.
• Data exploration and population sizing for audience targeting.
• Data extraction and DOE-driven analysis of opportunities.
• Legal review of data usage and compliance considerations.
• Collaborate with Marketing, Data Science, DBAs, and Legal partners.

Skills

Attention to Detail

Collaboration

Project Management

Oral Communications

Analytical Thinking

Data Quality Management

Data Collection and Entry

Education

High School Diploma / GED / Secondary School or equivalent

Tools

Python

SAS

SQL

UNICA

Salesforce Marketing Cloud

Job description

Bank of America is seeking Campaign Planners to support marketing operations through design, development, and delivery of pre campaign targeting analytics. You will work with Strategic Marketing Managers, Data Science Engineers, DBAs, and Legal partners to identify audiences and ensure compliance with data usage.

The role offers exposure to multiple channels and the opportunity to become a SME in product eligibility and targeting parameters while contributing to offline and online campaigns.