Campaign Targeting & Data Strategy Lead

Bank of America

Plano (TX)

On-site

USD 70,000 - 100,000

Full time

2 days ago

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Job summary

Bank of America’s Marketing team is seeking a Campaign Planner to support pre-campaign targeting analytics for demand generation. This role involves designing, developing and delivering analytics, and collaborating with Strategic Marketing Managers, Data Science Engineers, DBAs, and Legal/Risk/Compliance to identify target audiences and validate product eligibility parameters.

You will capture strategic ideas, source data, translate specs into code, and run pre-sizing analyses across online and

Qualifications

Basic understanding of relational databases and principles.
Exposure to Python, SAS, SQL, UNICA, Salesforce Marketing Cloud or similar tools.
Ability to build BRDs and translate requirements into targeting specs.
Detail oriented with strong documentation.
Excellent verbal and written communication skills.
Comfortable communicating complex issues to diverse audiences, including executives.
Experience in fast-paced environments with multiple priorities and project management.

Responsibilities

Support marketing operations through design, development, and delivery of pre-campaign targeting analytics.
Capture strategic ideas and identify key data sources.
Translate specifications into code and run pre-sizing analytics.
Act as SME for product eligibility parameters and data usage compliance.
Your work feeds targeted list assets into online and offline channels.