Campaign Targeting & Market Insights Manager

Bank of America; Boston (MA); On-site; USD 91,000 - 131,000; Full time

Benefits offered by this job

Benefits eligible

Job summary

Bank of America is seeking a Campaign Planner on the Targeting and List Production team to support marketing operations through design, development, and delivery of pre-campaign targeting analytics.

You will identify targeted audiences, source data, translate specifications into code, and perform pre-sizing analyses while ensuring compliance with legal and risk requirements. This role offers exposure to both online and offline channels within a collaborative marketing organization.

Qualifications

• Basic understanding of relational database structures and principles.
• Experience with Python, SAS, SQL, UNICA, Salesforce Marketing Cloud or similar tools.
• Ability to translate BRD into detailed targeting specifications.
• Detail oriented and able to communicate complex issues to varied audiences.
• Experience working in a fast-paced environment with multiple priorities.
• Project management experience.

Responsibilities

• Design, development and delivery of pre-campaign targeting analytics.
• Identify audiences and data sources; run pre-sizing analytics.
• Ensure product eligibility parameters and legal use of data.
• Feed targeted list assets to online and offline channels.

Skills

Attention to Detail

Collaboration

Project Management

Recording/Organizing Information

Technical Strategy Development

Data Collection

Decision Making

Oral Communication

Solution Delivery

Technical Documentation

Active Listening

Analytical Thinking

Business Process Analysis

Continuous Improvement

Data Quality

Education

High School Diploma / GED / Secondary School or equivalent

Tools

Python

SAS

SQL

UNICA

Salesforce Marketing Cloud

Job description

Bank of America is seeking a Campaign Planner on the Targeting and List Production team to support marketing operations through design, development, and delivery of pre-campaign targeting analytics.

You will identify targeted audiences, source data, translate specifications into code, and perform pre-sizing analyses while ensuring compliance with legal and risk requirements. This role offers exposure to both online and offline channels within a collaborative marketing organization.