Marketing Targeting Analytics Manager

Bank of America; San Francisco (CA); On-site; USD 91,000 - 131,000; Full time

Job summary

Bank of America is seeking a Campaign Planner to support the Targeting and List Production (TLP) team in marketing. You will design and deliver pre-campaign targeting analytics, collaborating with managers, data science engineers, DBAs and compliance partners to identify audiences for Bank of America products.

You will capture strategic ideas, source data, convert specifications into code and perform pre-sizing analytics, becoming the SME for product eligibility parameters while ensuring

Qualifications

• Basic understanding of relational databases
• Experience with Python, SAS, SQL, UNICA, Salesforce Marketing Cloud
• Ability to translate business requirements into detailed targeting specifications
• Detail oriented
• Excellent verbal and written communication skills
• Comfortable communicating complex issues to a wide variety of audiences
• Experience in a fast-paced environment with competing priorities
• Project management experience

Responsibilities

• Design, development and delivery of pre-campaign targeting analytics
• Interface with managers, data scientists, DBAs and legal/compliance partners
• Identify data sources and translate specifications into code
• Ensure permissible/legal use of data for targeting
• Feed targeted list assets to online and offline channels
• Serve as SME for product eligibility parameters and related requirements

Skills

SQL

Python

SAS

Data analysis

BRD translation

Communication

Project management

DOE design

Education

High School Diploma / GED

Tools

UNICA

Salesforce Marketing Cloud

SQL tooling

Data extraction tools

Job description

Bank of America is seeking a Campaign Planner to support the Targeting and List Production (TLP) team in marketing. You will design and deliver pre-campaign targeting analytics, collaborating with managers, data science engineers, DBAs and compliance partners to identify audiences for Bank of America products.

You will capture strategic ideas, source data, convert specifications into code and perform pre-sizing analytics, becoming the SME for product eligibility parameters while ensuring