Campaign Targeting & Analytics Lead

Bank of America; Pennington (NJ); On-site; USD 91,000 - 131,000; Full time

Job summary

Bank of America is seeking Campaign Planners to support marketing operations through design, development, and delivery of pre-campaign targeting analytics. You will collaborate with Marketing Managers, Data Science Engineers, DBAs, and Legal/Compliance to identify audiences and prepare targeting specifications.

You will serve as SME for product eligibility parameters and ensure data usage complies with legal and risk requirements while delivering insights for multiple channels.

Qualifications

• Basic understanding of relational database structures.
• Experience with Python, SAS, SQL, UNICA, and Salesforce Marketing Cloud or similar tools.

Responsibilities

• Project management and data exploration to size populations.
• Extract and analyze data to support targeting specifications.
• Design of experiment (DOE) for campaign effectiveness.
• Ensure legal and compliance considerations in data usage.
• Finalize pre-campaign targeting analytics and SME for product eligibility parameters.

Skills

Attention to Detail

Collaboration

Project Management

Recording/Organizing Information

Technical Strategy Development

Data Collection and Entry

Decision Making

Oral Communications

Solution Delivery Process

Technical Documentation

Active Listening

Analytical Thinking

Business Process Analysis

Continuous Improvement

Data Quality Management

Education

High School Diploma / GED / Secondary School or equivalent

Tools

Python

SAS

SQL

UNICA

Salesforce Marketing Cloud

Job description

Bank of America is seeking Campaign Planners to support marketing operations through design, development, and delivery of pre-campaign targeting analytics. You will collaborate with Marketing Managers, Data Science Engineers, DBAs, and Legal/Compliance to identify audiences and prepare targeting specifications.

You will serve as SME for product eligibility parameters and ensure data usage complies with legal and risk requirements while delivering insights for multiple channels.