Pre-Campaign Targeting Analytics Lead

Bank of America; Lincoln (RI); On-site; USD 91,000 - 131,000; Full time

Benefits offered by this job

Benefits

Job summary

Bank of America’s Targeting and List Production team in marketing seeks Campaign Planners to design, develop, and deliver pre-campaign targeting analytics. You will partner with Marketing Managers, Data Science Engineers, DBAs, and Compliance to identify audiences and ensure data usage aligns with policy.

You will capture strategic ideas, assess data sources, translate requirements, and act as SME for product eligibility.

Qualifications

• Basic understanding of relational database structures.
• Experience with Python, SAS, SQL, UNICA or Salesforce Marketing Cloud.
• Ability to translate BRD into detailed targeting specifications.
• Detail oriented and able to communicate complex issues clearly.

Responsibilities

• Capture strategic ideas and identify key data sources, translating specifications into code.
• Serve as SME for product eligibility parameters and data usage in compliance with legal/risk requirements.
• Design and run pre-sizing analytics to inform targeting opportunities across channels.
• Collaborate with Strategic Marketing Managers, Data Science Engineers, DBAs, and Legal/Risk/Compliance partners.

Skills

Attention to Detail

Collaboration

Project Management

Recording/Organizing Information

Technical Strategy Development

Data Collection and Entry

Decision Making

Oral Communications

Solution Delivery Process

Technical Documentation

Active Listening

Analytical Thinking

Business Process Analysis

Continuous Improvement

Data Quality Management

Education

High School Diploma / GED / Secondary School or equivalent

Tools

Python

SAS

SQL

UNICA

Salesforce Marketing Cloud

Job description

Bank of America’s Targeting and List Production team in marketing seeks Campaign Planners to design, develop, and deliver pre-campaign targeting analytics. You will partner with Marketing Managers, Data Science Engineers, DBAs, and Compliance to identify audiences and ensure data usage aligns with policy.

You will capture strategic ideas, assess data sources, translate requirements, and act as SME for product eligibility.