Senior Manager Insights - onsite

Revel IT; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Revel IT is seeking a Senior Manager Insights to support ad revenue growth from the New York, NY on-site team. You will respond to pre-sale research requests, synthesize Nielsen and MRI audience data, and develop actionable insights for client pitches.

The role requires strong analytical, communication, and organizational skills and the ability to manage multiple requests in a fast-paced environment. Experience with linear and streaming measurement is preferred.

Qualifications

• 5+ years in media research or ad sales research (linear and streaming).
• Proficiency with Nielsen tools and MRI-Simmons.
• Advanced Excel and PowerPoint abilities.
• Detail oriented and able to work independently.
• Experience supporting ad sales teams at media networks/agencies.

Responsibilities

• Handle research requests from sales to support pitches and RFIs/RFPs.
• Create performance reports and audience analytics; prepare decks and presentations.
• Analyze data in Excel/Sheets and translate into actionable insights.
• Serve as primary contact for sellers; manage requests in Salesforce.
• Deliver bespoke pre-sale analyses including event performance, audience targeting, and benchmarking.
• Cite sources and communicate data limitations clearly in deliverables.
• Collaborate with data vendors; conduct tool trainings.
• Present findings in sales calls and meetings.

Skills

Media research experience

Nielsen tools (NPower, NNTV, Lake5, et

MRI-Simmons

Excel

PowerPoint

Analytical thinking

Client-facing communication

Sales collaboration

Fast-paced versatility

Attention to detail

Tools

Nielsen products

MRI-Simmons

Comscore

VideoAmp

TVision

Google Workspace (Docs, Sheets, Slides)

Job description

We are seeking a detail-oriented, analytical professional to join the ad sales research team onsite in New York, NY for a contract role.

This Senior Manager Insights role supports ad revenue growth by responding to pre-sale research requests related to the client audience (entertainment, sports, news) providing data and insights to support client pitches, and assisting with proactive research projects that highlight program and audience opportunities for advertisers.

The ideal candidate has experience with linear and streaming audience measurement including Nielsen and MRI, and can translate audience data into clear, actionable insights for the ad sales team. Strong analytical, communication, and organizational skills are essential, along with the ability to manage multiple requests in a fast-paced environment.

Responsibilities:

• They will be fielding requests from sales to fuel pitches and RFP's (RFI), they will pull from analytics tools, such as Nielsen and MRI, and respond to the sales teams accordingly.
• They will build out performance reporting, they will put together analytics on viewership such as performance Wrap up decks evaluating data creating Powerpoints and presenting in sales meetings.
• Will conduct analysis and synthesis on data in Excel and Google Sheets, interpreting data and developing clear and actionable insights.
• Sales partnership: Serve as the main point of contact for sellers. Take in their research requests, clarify what they need and who the client is targeting, and deliver accurate, useful answers on short deadlines.
• Custom pre-sale analysis: Deliver tailored audience analysis for RFPs, RFIs and prospecting, including event performance against an advertiser's target, demo comps and indices, audience-to-content matching, and competitive benchmarking.
• Clear, sourced delivery: Lead with the key takeaway, cite sources (Nielsen, Comscore, MRI-Simmons and others), and flag proxies and data limitations.
• Request management: Prioritize and track requests in Salesforce, direct Sales to self-serve tools where they fit, and escape custom studies.
• Proactive materials: Build custom audience and content narratives, contribute to upfront and sponsorship decks, and develop IP and product assets such as wrap decks, snapshots, sports kits and case studies.
• Vendors and collaboration: Act as the product liaison with data vendors and run tool training.
• Sales presence: Present at sales team calls and Hold Co meetings.

TOP Critical Skills or Must Haves:

• We'd like someone with 5+ years of experience in media research (social, digital, ctv), audience measurement, or ad sales research experience, ideally in both linear and streaming measurement.
• Nielsen audience measurement tools (any combination of NPower, NNTV, Lake5, StarTrak, Nielsen SCR, Nielsen SPR), MRI-Simmons, Excel, and PowerPoint are a must.
• Should be very detail oriented and able to work independently.
• Experience at a media company, network or agency supporting ad sales
• Hands-on experience with linear and streaming measurement (Nielsen, MRI-Simmons, VideoAmp, Comscore)
• Advanced Excel and strong analytical skills
• Excellent interpersonal skills in working with sellers
• Experience handling high-volume, fast-turnaround requests
• Excellent written and verbal communication, including client-ready presentations
• Strong organization and attention to detail
• Ability to work independently and ramp up quickly

Deal Breakers:

This role requires a background in client services and support, ability to speak to sales teams and translate their needs and how to provide an analytics approach to their work. They should be able to be flexible as needs change and the organization evolves.

Preferred

• Experience with campaign reporting and effectiveness
• Knowledge of social media, programmatic and retail media networks
• Familiarity with iSpot, set-top-box or ACR data, and attention or outcomes measurement
• Experience with Comscore, TVision, EDO, Kantar Monitor, and Google Suite (Docs, Sheets, Slides) are a plus.

Reference:1067439

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Revel IT, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role, but your experience doesn't align perfectly with every qualification in the description, we encourage you to apply anyway. You might be the right candidate for this or our other open roles!

Revel IT is an Equal Opportunity Employer. Revel IT does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

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