Audience Insights & Measurement Analyst

Solomon Page; Chicago (IL); On-site; USD 73,000 - 94,000; Full time

Job summary

Solomon Page is seeking an Audience Insights & Measurement Analyst to support Ad Sales and Audience Development strategy in Chicago or NYC onsite. The role focuses on fast, credible audience insights, measurement of viewership, and transforming data into strategic recommendations.

The ideal candidate brings Nielsen NPower expertise, strong TV/streaming metrics knowledge, and ability to translate complex data into compelling narratives for sales teams and leadership.

Qualifications

• Bachelor's degree in Marketing, Statistics, Data Science, or related field.
• 4+ years of experience in media research, audience measurement, or media analytics.
• Experience in network/studio/agency/publisher environments with audience measurement focus.
• Hands-on experience with Nielsen NPower - REQUIRED.
• Strong understanding of TV and streaming audience measurement.
• Ability to translate data into actionable insights and strategic recommendations.

Responsibilities

• Deliver audience analyses and custom cuts for Ad Sales; meet tight timelines.
• Build templates, pull-sheets, and reporting tools for recurring requests.
• Translate measurement data into clear narratives for client conversations.
• Develop tools and sales stories with Ad Intel to support pipelines.
• Support audience development measurement and attribution studies.
• Collaborate with internal teams to communicate data capabilities and limitations.

Skills

Audience Analytics

Storytelling

Data Interpretation

Communication

Deadline-Driven

Education

Bachelor's degree in Marketing, Statistics, Data Science

Tools

Nielsen NPower

Nielsen Ad Intel

Advanced Excel

PowerPoint

VideoAmp

SQL

Tableau

Power BI

Job description

Our client is seeking an Audience Insights & Measurement Analyst to serve as the measurement layer supporting both Ad Sales and the organization's Audience Development strategy. The primary focus will be delivering fast, credible audience insights for Ad Sales while building the analytical foundation needed to measure viewership, audience development, and fandom. The ideal candidate has strong experience with Nielsen NPower, understands television and streaming audience measurement, and can translate complex audience data into clear, compelling narratives and strategic recommendations.

• Location: Chicago, IL or New York City, NY (Onsite)
• Contract Duration: 9+ Months
• Rate Range: $35-$45/hr W2
• Only W2 Candidates, NO C2C

Responsibilities:

Ad Sales Research & Insights

• Deliver audience analyses, competitive positioning, and custom audience cuts based on client and category briefs.
• Provide accurate insights and deliverables within demanding Ad Sales timelines.
• Build reusable templates, pull-sheets, and reporting tools to streamline recurring requests.
• Translate audience measurement data into clear narratives that can be used in client conversations and sales presentations.
• Leverage Ad Intel to develop useful tools, analyses, and sales stories supporting the Ad Sales pipeline.
• Support agency relationships and additional research requests as needed.

Audience Development Measurement

• Establish viewership baselines using key metrics including:
  • Ratings
  • Share
  • Time spent viewing
  • Average Minute Audience (AMA)
  • Net new viewers
  • Viewer migration
  • Cross-platform duplication
• Support measurement of advertising revenue attribution to owned audiences and the relationship between viewership and fan-tier depth.
• Contribute to the Audience Development Tracker and unified dashboard.
• Size audience opportunities for pilot franchises and provide evidence for franchise prioritization.
• Help connect syndicated viewership data with first-party fan data as identity integration initiatives progress.
• Support measurement design for fan programs and activations, including data capture, comparison groups, and success criteria.
• Partner with internal teams to determine what the data supports and communicate limitations clearly.

Qualifications:

• Bachelor's degree in Marketing, Statistics, Data Science, or a related field.
• 4+ years of experience in media research, audience measurement, or media analytics.
• Experience working within a network, studio, agency, publisher, or audience measurement provider environment.
• Hands-on experience with Nielsen NPower - REQUIRED.
• Strong understanding of television and streaming audience measurement.
• Experience supporting Ad Sales or working under tight sales-driven deadlines.
• Proven ability to interpret data, identify trends, and develop strategic recommendations.
• Strong analytical judgment and attention to accuracy.
• Ability to clearly communicate what the data does and does not support.

Required Skills

• Nielsen NPower
• Audience Measurement
• Media Analytics / Media Research
• Television & Streaming Metrics
• Ratings & Share
• Reach & Time Spent Viewing
• Average Minute Audience
• Audience Duplication
• Data Interpretation & Trend Analysis
• Strategic Storytelling
• Advanced Microsoft Excel
• Microsoft PowerPoint
• Client/Ad Sales Support

Technical Skills

• Nielsen NPower - Must Have
• Nielsen Ad Intel
• Advanced Excel
• PowerPoint
• Audience measurement and syndicated research platforms
• Data analysis and reporting
• VideoAmp - Preferred
• SQL - Nice to Have
• Tableau - Nice to Have
• Power BI - Nice to Have

Preferred Qualifications

• Experience with VideoAmp.
• Experience with Comscore.
• Experience with MRI-Simmons.
• Experience with Global Web Index (GWI).
• Experience with iSpot or comparable measurement platforms.
• Experience working with syndicated and cross-platform audience data.
• Experience with Black audiences and multicultural measurement, including segmentation and panel-based research.
• Experience with fandom-driven franchises, unscripted programming, soap operas, or comparable entertainment environments.
• Experience working with first-party audience data and identity integration.
• Experience with SQL, Tableau, or Power BI.

Ideal Candidate Profile

The ideal candidate is an analytical storyteller who can move beyond simply reporting numbers. They should be able to:

• Interpret audience data and identify meaningful trends.
• Connect multiple data points into a compelling business narrative.
• Translate research findings into actionable recommendations.
• Respond quickly and accurately to Ad Sales requests.
• Learn new research platforms and data sources independently.
• Demonstrate proactive learning and curiosity.
• Communicate confidently with business and sales stakeholders.
• Understand both the strengths and limitations of audience measurement data.

Success Measures

• Delivering Ad Sales answers in hours rather than days.
• Establishing reliable viewership baselines and measurement frameworks.
• Creating reusable research templates and tools.
• Supporting the Audience Development Tracker and senior leadership reporting.
• Providing defensible audience opportunity assessments for pilot franchises.
• Helping determine whether deeper fandom correlates with increased viewing.
• Turning audience measurement data into clear, actionable sales and strategic insights.

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, and LinkedIn.

Opportunity Awaits.