Sr. Manager Insights

Lancesoft; New York (NY); On-site; USD 76,000 - 83,000; Full time

Job summary

Lancesoft in New York, NY is seeking a Sr. Manager Insights to partner with sellers, delivering precise audience research and tailored analyses for RFPs and prospecting. The role requires presenting findings clearly, meeting tight deadlines, and collaborating with data vendors to support sales efforts.

The position is onsite for a 6-month contract, emphasizing hands-on analysis, data sourcing, and the creation of compelling client-ready deliverables.

Qualifications

• 5+ years in media research, audience measurement, or ad sales research.
• Experience at a media company, network or agency supporting ad sales.
• Advanced Excel and strong analytical skills.
• Excellent written and verbal communication, including client-ready presentations.

Responsibilities

• Serve as the main point of contact for sellers and deliver accurate answers on short deadlines.
• Deliver tailored audience analysis for RFPs, RFIs and prospecting, including event performance vs targets.
• Lead with the key takeaway, cite sources (Nielsen, Comscore, MRI-Simmons) and flag data limitations.
• Prioritize and track requests in Salesforce and direct Sales to self-serve tools.
• Build custom audience content narratives and IP assets such as wrap decks and case studies.
• Act as product liaison with data vendors and run tool training.
• Present at sales team calls and hold Co meetings.

Skills

Media research

Audience measurement

Ad sales research

Excel

Client presentations

Project management

Independent work

Job description

Job Title: Sr. Manager Insights Location: New York, NY Duration: 06 months Contract Pay rate: $55 - $60/hr. With (All Inclusive) Schedule: Onsite

Key Responsibilities

• Sales partnership: Serve as the main point of contact for sellers. Take in their research requests, clarify what they need and who the client is targeting, and deliver accurate, useful answers on short deadlines.
• Custom pre-sale analysis: Deliver tailored audience analysis for RFPs, RFIs and prospecting, including event performance against an advertiser’s target, demo comps and indices, audience-to-content matching, and competitive benchmarking.
• Clear, sourced delivery: Lead with the key takeaway, cite sources (Nielsen, Comscore, MRI-Simmons and others), and flag proxies and data limitations.
• Request management: Prioritize and track requests in Salesforce, direct Sales to self-serve tools where they fit, and elevate custom studies.
• Proactive materials: Build custom audience and content narratives, contribute to upfront and sponsorship decks, and develop IP and product assets such as wrap decks, snapshots, sports kits and case studies.
• Vendors & collaboration: Act as the product liaison with data vendors and run tool training.
• Sales presence: Present at sales team calls and hold Co meetings.

Qualifications Required

• 5+ years in media research, audience measurement, or ad sales research
• Experience at a media company, network or agency supporting ad sales
• Hands-on experience with linear and streaming measurement (Nielsen, MRI-Simmons, VideoAmp, Comscore)
• Advanced Excel and strong analytical skills
• Excellent interpersonal skills in working with sellers
• Experience handling high-volume, fast-turnaround requests
• Excellent written and verbal communication, including client-ready presentations
• Strong organization and attention to detail
• Ability to work independently and ramp up quickly

Preferred Experience

• Experience with campaign reporting and effectiveness
• Knowledge of social media, programmatic and retail media networks
• Familiarity with iSpot, set-top-box or ACR data, and attention or outcomes measurement