Senior Manager, Ad Sales Research and Measurement Solutions

Nexstar Media Group; New York (NY); On-site; USD 121,000 - 148,000; Full time

Job summary

Nexstar Media Group is seeking a Senior Market Research Analyst to conduct market analysis of consumer behavior and media trends. You will support ad sales from pre-buy to post-buy, collaborate with sales on research-driven insights for pitches, RFIs, and RFPs, and produce KPI-focused performance reports.

Responsibilities include collecting data from industry sources, designing studies, and presenting insights to cross-functional teams.

Qualifications

• Bachelor's degree or foreign equivalent in Marketing, Data Science, Digital Media, or related field.
• Five (5) years progressive, post-baccalaureate experience as a Business Analyst, Digital Research Manager or related occupation.

Responsibilities

• Conduct market analysis to understand consumer behavior and media consumption trends.
• Support ad sales research teams from pre-buy to post-buy process.
• Collaborate with sales to provide research-driven insights for pitches, RFIs, and RFPs.
• Produce performance reports including program insights, audience reach, and KPIs.
• Collect BI data from industry reports, field reports, and purchased sources.
• Design and execute research studies to showcase ad effectiveness.
• Create visual reports and dashboards for technical and non-technical audiences.
• Lead presentations to sales and support teams with strategic recommendations.

Skills

Research data analysis

Media/advertising research

Behavioral data reporting

Dashboards & reporting

TV & digital insights

Marketing tools

Brand lift studies

Education

Bachelor's degree in Marketing, Data Science, Digital Media, or related field

Tools

MRI-Simmons

YouGov

Adobe Analytics

Comscore Media Metrix

YouTube Analytics

Ipsos Affluent Study

eMarketer

Mintel

Mobile/Video Metrix

Job description

JOB DUTIES:

Conduct market analysis to understand consumer behavior, and media consumption trends. Support ad sales research teams from pre-buy to post-buy process. Collaborate with sales teams to provide research-driven insights that support ad sales pitches and client meetings, and request for information (RFI) and request for proposal (RFP) procurement processes. Produce performance reports for ad sales comprising program insights, audience reach, and other key performance indicators (KPIs). Collect business intelligence data from available industry reports, public information, field reports, or purchased sources. Devise methods for identifying data patterns and trends in available information sources. Mine media research tools like Nielsen, comScore, and MRI. Conduct primary research projects including study development, analysis, visualization and presenting insights via presentations. Design, implement and execute research studies to showcase the effectiveness of advertising campaigns. Work closely with the marketing, sales, and content teams to align research initiatives with broader business strategies. Create clear, compelling visual reports and dashboards to communicate research findings to both technical and non-technical audiences. Lead presentations to the sales and support teams, summarizing research insights and strategic recommendations.

REQUIREMENTS:

Bachelor's degree or foreign equivalent in Marketing, Data Science, Digital Media, or related field. Must have five (5) years progressive, post-baccalaureate experience as a Business Analyst, Digital Research Manager or related occupation.

SKILLS:

Must have:

• Experience writing, programming and analyzing primary research data.
• Three (3) years experience with media and advertising research or market research.
• Three (3) years experience developing reporting and insight from behavioral data and managing external client and agency requests.
• Three (3) years experience developing monthly and quarterly reporting (performance dashboards, audience profiling, and competitive insights).
• Three (3) years experience developing insights for television programming and supporting digital platforms including digital video, newsletters, CTV, audio/podcasting and social.
• Three (3) years experience with at least three of the following third-party marketing tools: MRI-Simmons; YouGov; Adobe Analytics; Comscore Media Metrix, Mobile/Video Metrix, and Plan Metrix; YouTube Analytics; Ipsos Affluent Study; Erdos & Morgan Opinion Leaders Survey; or market research databases eMarketer and Mintel.
• Two (2) years experience running measurement projects (Brand Lift studies) and working with measurement vendors (Kantar or RealEyes).

This is a full-time (40 hours/week) professional position. Job location: 1301 6th Avenue NY, NY 10019. Wage Offer: $134,650 per annum.

EOE. Principals only.