Manager, Campaign Insights

Software Resources, Inc.; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

SRI Resources is seeking a Manager, Campaign Insights to join our Advertising & Partnerships Insights & Measurement team in New York City. This contractor role focuses on developing, executing, and delivering cross-funnel campaign measurement across linear, digital and social channels, with a strong emphasis on insights, presentation-ready results, and deadlines.

The position requires strategic thinking, data visualization, and the ability to work with internal stakeholders and external

Qualifications

• Four-year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Math, Statistics, Marketing Analytics or related field.
• Minimum of three years in media research with a broadcast or cable network, digital entertainment company, advertising agency, media research provider or data analytics firm.
• Experience with syndicated and/or custom brand impact and attribution partners.
• General understanding of the digital ad tech ecosystem, with an emphasis on data management and tagging.
• Experience with qualitative and quantitative research methods that support internal objectives, including writing surveys, managing survey fielding, analyzing banners & crosstabs
• Must be well versed in Microsoft Word and PowerPoint and an expert in Microsoft Excel (formatting, creating charts/graphs, pivot tables and formulas); data processing skills a plus
• Proven data analyzation, interpretation and visualization skills

Responsibilities

• Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance.
• Create presentations that communicate campaign results, insights and recommendations in visually compelling formats.
• Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines.
• Support supervisor and the broader Impact team on key Sales priorities and initiatives.
• Manage, train, and motivate onboarding analysts
• Collaborate across Insights & Measurement team to complete measurement projects and answer measurement questions from internal and/or external stakeholders

Skills

Media Analytics

Story driven analysis

Communication skills

Independent work

Education

Bachelor’s degree

Tools

Microsoft Excel

Microsoft Word

PowerPoint

Job description

SRI Resources has an immediate, contract job opportunity for a Manager, Campaign Insights with a major corporation in New York City. On-site 4 days per week, 1 day remote.

Description

The Advertising & Partnerships Insights & Measurement team is seeking a Manager (full-time contractor) to join our growing Campaign Insights team. We are a strategically orientated group that partners with agencies and clients to measure the effectiveness of advertiser campaigns and sponsorships across our content, platforms and properties. We provide insights to our clients about how their campaign performed across the purchase funnel (including perceptual KPIs like awareness and consideration as well as behavioral KPIs like site traffic or sales impact). We answer key questions including: How did advertising with us deliver on KPIs and help solve the client's business challenges? Which content or property or platform was the most effective? What best practices from all measurement projects can be leveraged to maximize the effectiveness of future campaigns?

The Manager position will be responsible for supporting their team in developing, executing and delivering cross-funnel campaign measurement. The role provides the opportunity to support measurement across linear, digital and social, as well as key tentpole events. This highly visible position also plays a critical cross-functional role, working across internal stakeholders, clients and agencies. Candidates should be passionate about entertainment and the media business. Candidates must be able to use research and

• · Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance
• · Create presentations that communicate campaign results, insights and recommendations in visually compelling formats
• · Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines
• · Support supervisor and the broader Impact team on key Sales priorities and initiatives
• · Manage, train, and motivate onboarding analysts
• · Collaborate across Insights & Measurement team to complete measurement projects and answer measurement questions from internal and/or external stakeholders

Qualifications

• · Experience at a broadcast or cable network, advertising agency, movie studios, or primary research vendor/provider a plus
• · Strategic thinker with a deep interest in media, analytics and/or marketing
• · Story driven problem solver able to interpret and visualize data with client needs in mind
• · Highly organized and detail-oriented with the ability to set priorities, handle multiple projects, and meet tight deadlines
• · Strong communication skills, both oral and written
• · Ability to work independently and as part of a team
• · Naturally curious, resourceful and motivated
• · Open-minded and able to incorporate feedback and learnings into future projects

Basic Requirements

• Four-year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Math, Statistics, Marketing Analytics or related field
• Minimum of three years in media research with a broadcast or cable network, digital entertainment company, advertising agency, media research provider or data analytics firm
• Experience with syndicated and/or custom brand impact and attribution partners. Examples include Kantar, Dynata, EDO, Marketcast, LiveRamp / Data Plus Math, iSpot, Circana, and others
• General understanding of the digital ad tech ecosystem, with an emphasis on data management and tagging
• Experience with qualitative and quantitative research methods that support internal objectives, including writing surveys, managing survey fielding, analyzing banners & crosstabs
• Must be well versed in Microsoft Word and PowerPoint and an expert in Microsoft Excel (formatting, creating charts/graphs, pivot tables and formulas); data processing skills a plus
• Proven data analyzation, interpretation and visualization skills

Eligibility Requirements

• Must be willing to work in New York, NY office four days
• Must be willing to submit to a background investigation
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Desired Characteristics

• Experience at a broadcast or cable network, advertising agency, movie studios, or primary research vendor/provider a plus
• Strategic thinker with a deep interest in media, analytics and/or marketing
• Story driven problem solver able to interpret and visualize data with client needs in mind
• Highly organized and detail-oriented with the ability to set priorities, handle multiple projects, and meet tight deadlines
• Strong communication skills, both oral and written
• Ability to work independently and as part of a team
• Naturally curious, resourceful and motivated
• Open-minded and able to incorporate feedback and learnings into future projects

Additional Requirements

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of four days per week (Monday – Thursday)

About SRI Resources

SRI Resources, founded more than 3 decades ago, is a trusted staffing partner specializing in Technology (IT, Creative, & Marketing), Finance, & Accounting placements. We work with companies nationwide that need skilled professionals and connect them with candidates like you looking for the right opportunity.

We are always looking for professionals at all experience levels and in various specialties to meet our clients' hiring needs. As a member of our team, you will have access to benefits including medical, dental, and vision coverage, a 401(k) with company match, short-term disability, life insurance with AD&D.