Senior Manager, Enterprise Demand Marketing & ABM

Cloudflare, Inc.; Illinois; Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

Equity plan

Health insurance

401(k) plan

Flexible PTO

Parental leave

Job summary

Cloudflare is seeking a Demand & Field Marketing Leader to drive multi-channel programs for US Major Accounts. You will partner with sales, marketing and partners to create pipeline through ABM, events and digital campaigns.

You’ll lead Majors Demand Marketing using historical performance, data analytics, and intent intelligence to inform quarterly strategies and drive growth, owning end-to-end omnichannel campaigns from hosted field events to executive webinars.

Qualifications

• 10+ years in enterprise B2B field marketing, demand generation, or account-based marketing in a $1B+ technology organization (cybersecurity, cloud, or networking preferred); minimum 5 years field marketing experience.
• Location Requirement: Remote - NYC, Atlanta, Austin, SF/Bay Area recommended
• Proven track record supporting sales teams focused on Global 2000 / Fortune 1000 enterprise accounts and driving quantifiable pipeline and conversion.
• Omnichannel Digital & Campaign Expertise: Experience across full-funnel digital strategy, paid & earned media.
• Tech Stack & ABM Proficiency: Advanced skills with enterprise CRM (Salesforce), analytics platforms, and ABM/intent intelligence platforms (6sense, Demandbase).
• Thorough knowledge of enterprise lead-management processes, revenue attribution models, and marketing SLAs.
• Demonstrated budget management and ROI optimization.
• BA/BS degree in Marketing, Business, Communications, Engineering, or related field.

Responsibilities

• Develop multi-channel marketing plans aligned with US Major Accounts sales and pipeline targets, owning budget, execution, and reporting.
• Partner with enterprise sales leaders, account executives, and BDR leadership to establish shared SLAs and joint pipeline reviews.
• Lead full-funnel digital demand generation, including LinkedIn advertising, programmatic display, and executive webinars.
• Execute 1:1 ABM strategies for Majors and manage VIP field events and executive experiences.
• Coordinate with Partner Marketing for co-marketing initiatives and strategy alignment.

Skills

Enterprise B2B marketing

Demand generation

ABM

Marketing analytics

Budget management

Education

BA/BS in Marketing

Tools

Salesforce

6sense

Demandbase

Job description

Cloudflare is seeking a Demand & Field Marketing Leader to drive multi-channel programs for US Major Accounts. You will partner with sales, marketing and partners to create pipeline through ABM, events and digital campaigns.

You’ll lead Majors Demand Marketing using historical performance, data analytics, and intent intelligence to inform quarterly strategies and drive growth, owning end-to-end omnichannel campaigns from hosted field events to executive webinars.