Senior B2B Demand Gen Lead: ABM, Lifecycle & Analytics

Partner Company; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Partner Company is seeking a senior individual contributor to own multi-channel demand generation programs for Mid-Market audiences. You will operate at the intersection of performance marketing, ABM/ABX, lifecycle, and analytics to drive pipeline and measurable growth.

Key responsibilities include planning, launching, and optimizing demand generation, lifecycle, and ABM programs end to end; monitoring funnel velocity and ROI; and collaborating cross-functionally with Sales, Analytics, and

Qualifications

• 6+ years in B2B demand generation, lifecycle, or growth marketing.
• Marketing automation proficiency.
• Strong analytical and cross-functional collaboration skills.

Responsibilities

• Plan, launch, and optimize demand generation, lifecycle, and ABM programs end to end.
• Monitor funnel velocity and ROI; collaborate with Sales, Analytics, and Creative.

Skills

Demand generation

ABM/ABX

Analytics

Cross-functional collaboration

Marketing automation

Lifecycle marketing

Project management

Tools

Marketing automation platforms

Job description

Partner Company is seeking a senior individual contributor to own multi-channel demand generation programs for Mid-Market audiences. You will operate at the intersection of performance marketing, ABM/ABX, lifecycle, and analytics to drive pipeline and measurable growth.

Key responsibilities include planning, launching, and optimizing demand generation, lifecycle, and ABM programs end to end; monitoring funnel velocity and ROI; and collaborating cross-functionally with Sales, Analytics, and