Enterprise Field Marketing Lead – Demand & Partnerships

Verkada; Phoenix (AZ); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Healthcare programs

Vision & dental coverage

HSA/FSA options

Mental health support

Parental leave & fertility benefits

Flexible PTO and holidays

Wellness/fitness benefits

Healthy daily lunches

Job summary

Verkada seeks a Senior Field Marketing Manager for Enterprise to act as the internal CMO for the Enterprise segment, shaping strategy and driving demand generation. You will build pipelines by coordinating regional campaigns, events, and partner programs, working closely with sales leadership to meet revenue goals.

You will enable the field with ABM programs, collaborate with product marketing, and lead high-impact demand generation initiatives while traveling 30–40% to engage clients and

Qualifications

• 7–12 years of B2B marketing experience, with 3+ years in Enterprise Marketing.
• Experience executing multi-channel campaigns with cross-functional teams.
• Experience working with channel/strategic partners to drive results.
• Ability to understand personas driving procurement and Verkada’s value proposition.
• Proven track record in advisory role to sales leadership and in fast-paced environments.
• Willingness to travel 30–40% of the time.
• Inbox zero mindset and proactive communication.

Responsibilities

• Act as the CMO for the Enterprise segment and own marketing and demand gen to build pipeline.
• Execute regional and local campaigns, events, and webinars to hit pipeline goals.
• Lead account-based marketing programs with sales and enable reps to execute elements.
• Drive thought leadership and customer collaboration around physical security and cloud.
• Collaborate with Demand Gen hub to plan and measure campaigns.
• Work with channel partners to shape their marketing and customer engagement.
• Coordinate with Product Marketing to develop positioning and assets for Global segment.

Skills

B2B marketing

Enterprise marketing

Event management

Demand generation

Partnership programs

Sales collaboration

Ambiguity adaptation

Travel readiness

Job description

Verkada seeks a Senior Field Marketing Manager for Enterprise to act as the internal CMO for the Enterprise segment, shaping strategy and driving demand generation. You will build pipelines by coordinating regional campaigns, events, and partner programs, working closely with sales leadership to meet revenue goals.

You will enable the field with ABM programs, collaborate with product marketing, and lead high-impact demand generation initiatives while traveling 30–40% to engage clients and