Enterprise ABM Demand Gen & Lifecycle Manager

Nscale; San Francisco (CA); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Base + equity

Bonus

Career progression

Flexible work

Job summary

Nscale is seeking a growth marketing leader in San Francisco to own ABM programs targeting enterprise audiences. You will design and execute integrated campaigns across events, email, paid media, content syndication, webinars and retargeting, collaborating across Sales, Product Marketing, Content & Brand, Developer Marketing, Marketing Operations and Global Events to deliver speed and impact.

You will build nurture journeys by persona and funnel stage, define engagement rules and leverage AI and

Qualifications

• 5+ years in B2B ABM, demand generation, lifecycle, campaign or growth marketing with hands-on account-based programs.
• Proven track record building programs from scratch with no existing playbook.
• Ability to move from target accounts to executable campaigns with segmentation and messaging.
• Hands-on experience across nurture flows, events, webinars, paid campaigns and content syndication; measurable impact.
• Technical product background in cloud/SaaS/AI with marketing to technical buyers.
• Fluency in marketing automation and CRM, especially HubSpot.
• Analytical mindset: assess campaign and account performance and drive improvements.
• Strong project management and writing skills, capable of briefing others.

Responsibilities

• Own the development and execution of account-based demand generation programs for priority enterprise audiences.
• Build target-account programs from ground up, including segmentation, committee mapping, messaging, channels and follow-up.
• Collaborate with Sales to align on priorities, engagement plans, signals and next actions.
• Plan, launch, and optimize integrated campaigns across events, email, paid media, content syndication, webinars and retargeting.
• Build and optimize nurture journeys by persona, funnel stage and product interest.
• Define campaign logic and engagement signals to move prospects through qualification and into pipeline.
• Use account intent and sales feedback to identify progressing accounts and where to intervene.
• Partner with Product Marketing and Content to turn technical narratives into campaign-ready assets.
• Coordinate with Global Events on demand motions from pre-event to post-event follow-up.
• Work with Marketing Operations to improve targeting, scoring, routing, attribution and reporting.
• Stand up new motions from a blank page to live campaigns and repeatable processes.
• Leverage AI, martech and sales feedback to personalize programs and turn wins into repeatable playbooks.

Skills

ABM

Demand generation

Lifecycle marketing

Campaign management

Growth marketing

HubSpot

CRM

Data-driven

Project management

Writing

Tools

HubSpot

Job description

Nscale is seeking a growth marketing leader in San Francisco to own ABM programs targeting enterprise audiences. You will design and execute integrated campaigns across events, email, paid media, content syndication, webinars and retargeting, collaborating across Sales, Product Marketing, Content & Brand, Developer Marketing, Marketing Operations and Global Events to deliver speed and impact.

You will build nurture journeys by persona and funnel stage, define engagement rules and leverage AI and