Remote Demand Gen Manager — ABM & Enterprise

Site Organic LLC; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Healthcare options

Flexible PTO

Parental leave

Mental health support

Development reimbursement

Recognition program

Job summary

Ministry Brands is seeking a Demand Generation Manager to lead the demand strategy for Mid‑Market and Enterprise faith‑based organizations. You will design integrated, multi‑channel programs across paid media, email, social, and events to build scalable pipeline.

You will partner with Product Marketing, Lifecycle Marketing, Sales, and Revenue Operations to align campaigns with go‑to‑market goals and revenue targets. A strong track record in full‑funnel demand, ABM, and analytics is required.

Qualifications

• 4+ years of experience in B2B demand generation with direct ownership of pipeline and revenue outcomes.
• Experience building demand for Mid‑Market and Enterprise buyers with longer sales cycles and multiple stakeholders.
• Strong understanding of full‑funnel demand strategy, including awareness, nurture, pipeline acceleration, and revenue impact.
• Excellent writing and messaging skills with the ability to communicate value clearly to senior ministry leaders and decision-makers.
• Hands-on experience with experimentation, optimization and performance analysis.

Responsibilities

• Own the demand generation strategy and roadmap for Mid‑Market and Enterprise faith‑based organizations, including audience segmentation, messaging, offers, and funnel progression.
• Design and execute multi‑channel demand programs across paid media, email, social, web, events, webinars, content syndication, and retargeting to drive qualified pipeline.
• Plan and execute ABM programs for strategic and enterprise faith‑based organizations, aligning campaigns, content, and outreach across marketing and sales to influence active opportunities and generate new pipeline.
• Partner with Product Marketing to align demand programs to personas, use cases, and ministry-specific pain points across leadership, finance, operations, and engagement teams.
• Collaborate with Sales and Revenue Operations to define lead qualification criteria, pipeline stages, and handoff processes that support longer sales cycles and multi-stakeholder deals.
• Build and optimize landing pages, forms, and conversion paths designed for higher-consideration purchases, including ongoing A/B testing of messaging, offers, and calls to action.
• Develop and manage nurture programs that move prospects through awareness, consideration, and evaluation stages with relevant, value-driven content.
• Coordinate and execute virtual and in-person events, webinars, and product demonstrations that support mid-funnel and late-funnel pipeline creation.
• Work closely with Digital and Web teams to ensure campaign experiences, site content, and conversion paths are accurate, timely, and optimized for performance.
• Align with paid media agencies to ensure targeting, creative, and messaging support mid-market and enterprise demand goals across search, social, and display channels.
• Repurpose and adapt content into stage-and-persona-specific assets such as case studies, guides, product overviews, and comparison content.
• Track, analyze, and report on demand and pipeline performance, including MQL volume, conversion rates, pipeline contribution, influenced revenue, and ROI.
• Partner with Revenue Operations to ensure clean attribution, campaign tracking, and consistent reporting across systems.
• Document repeatable demand generation playbooks and best practices that can scale across products and segments.
• Leverage AI-driven tools and workflows to improve targeting, personalization, testing velocity, and campaign efficiency.

Skills

Demand generation strategy

ABM programs

Multi-channel marketing

B2B marketing

Data-driven decision making

Cross-functional collaboration

HubSpot

Salesforce

Education

Bachelor’s degree

Tools

HubSpot

Salesforce

Google Analytics

Webflow

Job description

Ministry Brands is seeking a Demand Generation Manager to lead the demand strategy for Mid‑Market and Enterprise faith‑based organizations. You will design integrated, multi‑channel programs across paid media, email, social, and events to build scalable pipeline.

You will partner with Product Marketing, Lifecycle Marketing, Sales, and Revenue Operations to align campaigns with go‑to‑market goals and revenue targets. A strong track record in full‑funnel demand, ABM, and analytics is required.