Consumer Insights & Pricing Analytics Lead

Reynolds American Inc.; Winston-Salem (NC); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

401(k) plan

Health benefits

Life insurance

Job summary

Reynolds American is seeking a Lead Manager Consumer Planning & Analytics in Winston-Salem, NC to translate large-scale consumer, loyalty, retail, and pricing data into clear, actionable insights that improve pricing performance, promotional efficiency, and go-to-market execution.

The role combines strong analytics, business acumen, and storytelling to support advanced pricing analytics, measurement, automation, and cross-functional planning across brands and channels.

Qualifications

• Bachelor’s degree preferred in business analytics, market research, statistics, economics, mathematics, computer science, business, or a related quantitative field.
• 2–4+ years of experience in marketing analytics, pricing analytics, data science, business intelligence, commercial analytics, or a related field; CPG, rewards, or loyalty program experience preferred.
• Strong technical skills in SQL, Python, Databricks or similar cloud data platforms, statistics, data transformation, automation, and analytical modeling.
• Experience with Power BI or Tableau dashboard development, including data modeling and visualization; familiarity with DAX preferred.
• Practical knowledge of A/B testing, ROI and impact analysis, machine learning concepts, commercial tools, retail sales data, and performance measurement.
• Ability to interpret business trends, identify commercial opportunities, solve ambiguous problems, and communicate technical findings to non-technical stakeholders.

Responsibilities

• Develop and apply research, statistical, machine learning, and A/B testing methodologies to evaluate pricing, promotional, loyalty, and direct marketing performance.
• Synthesize complex datasets into actionable insights, clear narratives, dashboards, and visualizations that influence commercial strategy and decision-making.
• Support the build-out of scalable analytics pipelines in Databricks, including data ingestion, transformation, feature engineering, model integration, and automation of manual Excel-based workflows.
• Partner with IDT, Finance, Brand, Sales, Marketing, and other cross-functional teams to ensure analytical outputs are grounded in business context and drive measurable results.
• Deliver timely performance analysis to support quarterly planning, resource allocation, pricing decisions, discounting strategy, and go-to-market execution.
• Promote a culture of collaboration, innovation, flexibility, and positive influence across the decision-making process.

Skills

SQL

Python

Databricks

DAX (Power BI)

A/B testing

Storytelling

Education

Bachelor’s degree in business analytics, statistics, economics or related field

Tools

Databricks

Power BI

Tableau

Job description

Reynolds American is seeking a Lead Manager Consumer Planning & Analytics in Winston-Salem, NC to translate large-scale consumer, loyalty, retail, and pricing data into clear, actionable insights that improve pricing performance, promotional efficiency, and go-to-market execution.

The role combines strong analytics, business acumen, and storytelling to support advanced pricing analytics, measurement, automation, and cross-functional planning across brands and channels.