Lead Shopper Insights Manager - Growth Strategy

Reynolds American Inc.; Winston-Salem (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) plan with company match

Health, dental, vision benefits

Health Savings Account (HSA)

Flexible spending accounts (FSA)

Life insurance

Paid parental leave

Tuition reimbursement

Job summary

Reynolds American Inc. is seeking a Lead Manager Shopper Insights in Winston-Salem to lead analyses that shape category strategies and retailer-facing recommendations.

You will convert data into clear insights and practical implications, partnering with Category Leadership, Marketing Intelligence, and Sales to drive commercial growth. Ideal candidates have 3+ years in shopper/consumer analytics, expertise with syndicated data and data visualization tools, and a track record of presenting

Qualifications

• 3+ years of experience in Shopper or Consumer Insights, Category Analytics, Market Research, Trade Marketing, Commercial Analytics, or related fields.
• Experience with syndicated retail data, shopper data, retailer data, or loyalty data.
• Strong ability to translate data into practical recommendations and clear insight stories.

Responsibilities

• Execute shopper, retailer, channel, and market analyses to identify growth opportunities and support retailer-facing recommendations.
• Develop insight summaries, opportunity assessments, and presentation materials translating data into business implications.
• Collaborate with Marketing Intelligence, data providers, and research partners on research design and analysis workstreams.

Skills

Analytical thinking

Communication

Cross-functional collaboration

Problem solving

Attention to detail

Education

Bachelor's degree in business, Marketing, Analytics, Economics, Marketing Research, or related field

Tools

MicroStrategy

SQL

PowerBI

Excel

MS PowerPoint

Job description

Reynolds American Inc. is seeking a Lead Manager Shopper Insights in Winston-Salem to lead analyses that shape category strategies and retailer-facing recommendations.

You will convert data into clear insights and practical implications, partnering with Category Leadership, Marketing Intelligence, and Sales to drive commercial growth. Ideal candidates have 3+ years in shopper/consumer analytics, expertise with syndicated data and data visualization tools, and a track record of presenting