Senior Manager, Consumer Analytics & Pricing Strategy

Reynolds American Inc.; Winston-Salem (NC); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

401(k) plan with matches

Comprehensive health- and welfare- ben

Health Savings Account start-up

Flexible spending accounts

Employee assistance program

Life insurance and AD&D

Tuition reimbursement

Paid Leave and holidays

Company vehicle/phone allowance

Job summary

Reynolds American Inc. in Winston-Salem, NC seeks a Senior Manager Consumer Planning & Analytics to translate large-scale consumer, loyalty, retail, and pricing data into clear, actionable insights that improve commercial decision-making, pricing performance, promotional efficiency, and go-to-market execution.

The Sr. Manager will combine analytical capability, business acumen, and storytelling to support advanced pricing analytics, measurement, automation, and cross-functional planning across

Qualifications

• Bachelor’s degree in a quantitative field required; Master’s preferred.
• 5+ years in marketing analytics, data science, or pricing analytics.
• Strong Python, SQL, Databricks, and analytics technique experience.
• Experience with large D2C/loyalty data and pricing/promotional analytics.
• Ability to translate outputs into executive-ready narratives and visuals.

Responsibilities

• Lead analytics solutions connecting pricing, consumer insights, and promotions.
• Synthesize large datasets into actionable business recommendations.
• Design and deploy ML/statistical methods to optimize pricing and promos.
• Apply A/B testing, ROI analysis, regression, and decision trees.
• Collaborate with IT to ensure scalable, production-ready models.
• Translate outputs into dashboards and data visualizations for leaders.
• Partner with cross-functional teams to embed context into analyses.
• Coach and develop analysts to foster an insight-led culture.

Skills

Marketing analytics

Data science

Pricing analytics

A/B testing

Stakeholder management

Storytelling

Python

SQL

Power BI

Tableau

Machine learning

Data visualization

Education

Bachelor's degree

Master's degree preferred

Tools

Python

SQL

Databricks

Power BI

Tableau

Job description

Reynolds American Inc. in Winston-Salem, NC seeks a Senior Manager Consumer Planning & Analytics to translate large-scale consumer, loyalty, retail, and pricing data into clear, actionable insights that improve commercial decision-making, pricing performance, promotional efficiency, and go-to-market execution.

The Sr. Manager will combine analytical capability, business acumen, and storytelling to support advanced pricing analytics, measurement, automation, and cross-functional planning across