Remote Customer Insights Leader

Lumen; Atlanta (GA); Remote; USD 116,000 - 155,000; Full time

Job summary

Lumen is seeking a Customer Insights Manager to join the Marketing organization, delivering Enterprise Customer Insights Roadmap. You will work independently and with partners to design and execute complex insights projects from start to finish, guiding marketing, product, operations, and sales with customer-centric decisions that drive growth.

This is a remote, U.S.-based role focused on turning qualitative and quantitative findings into actionable strategies, using advanced analytics to shape

Qualifications

• Bachelor's degree in Marketing, Business, Psychology, Statistics, or a related field.
• 5-7 years of experience in B2B Customer Insights
• Experience in the technology / software industry
• Experience analyzing quantitative customer and market data using statistical methods to identify meaningful patterns, trends, and business opportunities
• Strong survey design, programming and distribution skills
• Hands-on experience planning and conducting live customer interviews
• Proven ability to manage external insights vendors and keep studies on scope, on time, and on budget
• Ability to turn insights project findings into clear, compelling stories for executive audiences

Responsibilities

• Plan and conduct live customer interviews, then turn them into clear themes and recommendations
• Conduct deep-dive data analysis to uncover buying and behavioral patterns, strategic opportunities, risks, and white spaces in existing and emerging product and customer segments
• Design and run survey-based quantitative studies, covering questionnaire development, sampling, fielding, and statistical analysis
• Lead brand and market insights projects that measures awareness, perception, and competitive positioning across target B2B segments
• Test product concepts, offers, and messaging so that go-to-market decisions are grounded in customer evidence
• Generate Lumen Digital product insights, leveraging cross-channel behavioral analytics, to improve the customer's digital experience
• Apply advanced analytics and predictive modeling to find emerging trends and inform marketing strategy
• Manage insights vendors as needed, from scoping through delivery
• Work with internal counterparts to make sure every project meets data governance and privacy standards

Skills

Live customer interviews

Survey design

Statistical analysis

Storytelling for execs

Vendor management

Education

Bachelor's degree in Marketing/Business/Psychology/Statistics

Master's degree in Business Administration/Marketing Analytics/related

Tools

Power BI

SQL

Qualtrics

UserTesting

Job description

Lumen is seeking a Customer Insights Manager to join the Marketing organization, delivering Enterprise Customer Insights Roadmap. You will work independently and with partners to design and execute complex insights projects from start to finish, guiding marketing, product, operations, and sales with customer-centric decisions that drive growth.

This is a remote, U.S.-based role focused on turning qualitative and quantitative findings into actionable strategies, using advanced analytics to shape