Senior Hyperlocal Strategy & Playbook Manager - Remote

T-MOBILE USA, Inc.; South Carolina; Remote; USD 112,000 - 203,000; Full time

Job summary

T-Mobile Fiber is seeking a Sr Mgr to lead the development of the Hyperlocal Playbook, defining market archetypes and the winning plays for each. You will partner with analysts to translate data into actionable field guidance and ensure the playbook remains a living, field-ready resource.

The role sits at the intersection of data and execution, enabling Market Activation Managers and regional teams to plan with speed and precision in dynamic markets.

Qualifications

• Bachelor's degree and 7+ years of related work experience.
• 6+ years in marketing strategy, field marketing, or GTM strategy.
• Strong analytical orientation and ability to translate quantitative findings into strategic direction.
• Proven ability to build structured frameworks and living playbooks that field teams use.

Responsibilities

• Define and maintain T-Mobile Fiber's market archetype framework.
• Build and continuously refine the set of winning plays for each archetype.
• Establish conditions of success and classification criteria for markets.
• Own the Hyperlocal Playbook as a living document and ensure field readiness.
• Translate analytical findings into plain-language playbook updates for field teams.

Skills

Market strategy

Analytical mindset

Cross-functional collaboration

Strategic planning

Education

Bachelor's degree

Job description

T-Mobile Fiber is seeking a Sr Mgr to lead the development of the Hyperlocal Playbook, defining market archetypes and the winning plays for each. You will partner with analysts to translate data into actionable field guidance and ensure the playbook remains a living, field-ready resource.

The role sits at the intersection of data and execution, enabling Market Activation Managers and regional teams to plan with speed and precision in dynamic markets.