Remote Senior Hyperlocal Strategy & Playbook Lead

T-MOBILE USA, Inc.; New Jersey; Remote; USD 135.000 - 243.000; Vollzeit

Benefits dieser Stelle

Annual stock grant

Employee stock purchase plan

401(k)

Financial coaching

Zusammenfassung

T-Mobile USA, Inc. is seeking a Sr Mgr for the Hyperlocal Playbook in the Fiber division. You will define market archetypes, identify winning plays, and build a living playbook guiding field teams with campaign tactics and sequencing based on evolving market data.

You will partner with analysts to translate findings into field-ready recommendations, establish standards, and maintain a cadence for updates that keep the playbook current and actionable across markets.

Qualifikationen

• Bachelor's degree and 7 years of related work experience.
• 6+ years in marketing strategy, field marketing, or GTM strategy with framework-building experience.
• Strong analytical orientation and ability to translate data into strategy.
• Proven ability to build structured playbooks used by field or sales teams.
• Experience in a distributed field environment and telecommunication sector is preferred.
• Excellent written communication and cross-functional collaboration skills.
• Experience with market segmentation and competitive intelligence is preferred.
• Knowledge of hyperlocal marketing tactics (door-to-door, local events, geo-targeted digital, partnerships).
• Experience maintaining a living playbook or knowledge management system.

Aufgaben

• Define and maintain the market archetype framework for fiber markets.
• Build and refine winning plays for each archetype—campaigns, tactics, channels, and sequencing.
• Set and monitor conditions of success like penetration velocity and CPA benchmarks.
• Establish criteria for market classification and reclassification processes.
• Own the Hyperlocal Playbook as a living document and ensure field readiness.
• Develop field-ready standards so Market Activation Managers can plan locally with clarity.
• Define tactic-level guidance with rationale for field teams.
• Set cadence for playbook updates using performance data and field feedback.
• Partner with analysts to understand drivers of penetration and cost implications.
• Design learning questions to push toward causal understanding of market performance.
• Create feedback loops between field execution and playbook refinement.
• Translate analytics into plain-language playbook updates for field use.
• Enable field teams through training and planning support; align with market archetypes.
• Monitor deviations and determine whether updates or field execution gaps exist.
• Engage as a cross-functional SME in GTM planning and launch readiness discussions.

Kenntnisse

Analytical mindset

Structured frameworks

Telecom/ broadband experience

Distributed field environment

Written communication

Market segmentation knowledge

Hyperlocal marketing tactics

Living playbook ownership

Field enablement

Age 18+ / US work authorization

Ausbildung

Bachelor's degree

Jobbeschreibung

T-Mobile USA, Inc. is seeking a Sr Mgr for the Hyperlocal Playbook in the Fiber division. You will define market archetypes, identify winning plays, and build a living playbook guiding field teams with campaign tactics and sequencing based on evolving market data.

You will partner with analysts to translate findings into field-ready recommendations, establish standards, and maintain a cadence for updates that keep the playbook current and actionable across markets.