Hyperlocal Strategy & Playbook Lead (Remote)

T-MOBILE USA, Inc.; Overland Park (KS); Remote; USD 112,000 - 203,000; Full time

Benefits offered by this job

Stock grant

Employee stock purchase plan

401(k)

Money coaches

Medical insurance

Paid time off

Job summary

T-Mobile USA, Inc. is seeking a Sr Mgr for the Hyperlocal Playbook who will build the intelligence layer behind Fiber field strategy.

You will define market archetypes, identify winning plays, and maintain a living playbook that guides field teams on what to do, when, and why based on market conditions. In this role, you will collaborate with analysts to translate insights into tactical recommendations, set standards for market approaches, and ensure field teams can execute with clarity.

Qualifications

• Bachelor's degree in marketing or related field required.
• 7+ years in marketing strategy, field GTM, or related roles.
• Strong analytical orientation with ability to translate data into strategy.

Responsibilities

• Define and maintain the Hyperlocal market archetype framework and winning plays for each archetype.
• Develop and maintain the Living Hyperlocal Playbook for field guidance and updates.
• Partner with analytics to translate findings into actionable playbook updates and field guidance.
• Provide field enablement and standards to ensure consistent execution across markets.

Skills

Marketing strategy

GTM strategy

Data-driven decisions

Cross-functional collaboration

Analytical thinking

Education

Bachelor's degree in Marketing or related field

Tools

Market analysis tools

Job description

T-Mobile USA, Inc. is seeking a Sr Mgr for the Hyperlocal Playbook who will build the intelligence layer behind Fiber field strategy.

You will define market archetypes, identify winning plays, and maintain a living playbook that guides field teams on what to do, when, and why based on market conditions. In this role, you will collaborate with analysts to translate insights into tactical recommendations, set standards for market approaches, and ensure field teams can execute with clarity.